from Hacker News

Ultimate Guide to SaaS Customer Lifetime Value (LTV)

by nickfzx on 7/27/15, 10:51 AM with 3 comments

  • by cllaudiu on 7/27/15, 11:00 AM

    I find the adjustment of LTV by 0.75 to be a smart shortcut. You could probably spend hours and hours of calculating just to reach an average of 0.8342 or something, though the exact number wouldn't make much difference to your CAC spending.