from Hacker News

Like most people, I dislike mobile ads on my phone... especially the ones that get in the way of what I am doing. Sure, they have an x to close the ad, but its just a little too close. Advertisers shouldn't have to pay if I am trying to 'close' the ad, but they do because I missed the x to close. I do it more often than I realized.

Perhaps it's time to redefine the difference between closing the ad and clicking through the ad. This could go either way, but a double click/tap should used to open the ad, not a single click/ tap. If I really want to click through to the ad, I have no problem showing my excitement with 2 clicks/taps... or let me swipe away ads rather than have me click the tiny x.

I think this would make mobile advertising a little less evil and improve the overall experience.