by VanL on 9/22/14, 2:47 PM with 41 comments
by crhulls on 9/23/14, 12:48 AM
We're basically being sued for allowing you to click a marker on a map initiating a phone call.
This obviously should never have been patented, so we are doing all the legal defense work and sharing it with the startup community.
See www.stopagis.com if you want to see how we really pissed off our troll.
And public shaming also works, the CEO of our troll didn't own his domain, so we bought it and drive traffic to the site whenever people search for his name (Malcolm Beyer www.malcolmbeyer.com). They don't like that we "aren't playing by the rules".
by r00fus on 9/22/14, 10:28 PM
This means that Rackspace will not pay one penny to this troll, nor will Apple, Netflix, Electronic Arts, Target, Whole Foods or any of the other companies sued by Rotatable for how they use screen rotation technology in their apps."
It surprises me why there aren't joint defense funding efforts in place to put these industry pests to bed... Clearly Apple, Google and Microsoft would have been next on Rotatable's target list if Rackspace had caved - and like weeding, rooting them out early will prevent infestations.
Is it because the big corps perhaps view the trolls as worth their pain - what function could they serve?
by jmedwards on 9/23/14, 7:32 AM
This is an excellent strategy and will pay dividends to RackSpace in the long term: what minor patent trolls will touch them now?
by ps4fanboy on 9/22/14, 10:30 PM
by luxstyle on 9/22/14, 10:42 PM
by arbuge on 9/22/14, 10:13 PM
Needless to say, Rackspace can afford this strategy whereas smaller companies, who have no full-time attorneys on staff and little funds to retain outside counsel, generally cannot. A change in the law is needed to legislate patent trolls out of existence is still needed, basically yesterday.
by shittyanalogy on 9/23/14, 11:53 AM
We need legislative change, not to fight fire with fire. Public perception of these companies being trolls and detrimental to innovation is important but this is not a victory. It is simply not a loss and still an enormous waste of resources. We need patent reform.
by dthunt on 9/23/14, 1:36 AM
Defeat your enemies.
Rackspace deserves some big props, here. More should follow their example.
by tempodox on 9/23/14, 9:27 AM