from Hacker News

Push notification click-through rates

by andrew_null on 9/16/14, 5:17 PM with 8 comments

• by pornel on 9/16/14, 6:38 PM

  Apps that abuse it for ads have 100% immediate furious uninstall rate with me.

• by joeframbach on 9/16/14, 6:13 PM

  The article misses the fact that the notifications all have a CTA "slide to view" but have no affordance to dismiss. I don't have an iPhone so I don't know how to dismiss those messages without viewing the app. My Android, though, always has slide-to-dismiss and click-to-view.

  How many of these 40% CTR are from viewers who are frustrated that they can't figure out how to dismiss the message without clicking-through?

• by jfthiigsegbje on 9/16/14, 7:17 PM

  I wish apple charged for each notification.