from Hacker News

Airbnb Logo Redesign Survey: More People See Hearts Than Naughty Parts

by ckelly on 7/17/14, 10:54 PM with 24 comments

  • by jrs235 on 7/18/14, 12:12 AM

    What about "Automation Anywhere's logo (https://www.automationanywhere.com/ )"

    Edit: fixed url

  • by jerhinesmith on 7/18/14, 12:00 AM

    When I look at the clean logo used in the survey, I think more paperclip or 'A'. When this was announced on their blog, however, a hand-drawn image was displayed prominently -- an image which looks significantly more like a "butt" than the rendered version.

    Referenced image: http://i.imgur.com/XwKTmgq.png

  • by minimaxir on 7/17/14, 11:08 PM

    The blog post fails to mention the sample size, which according to the downloaded data, is 164 respondants. Additionally, only 34 respondents (20%) actually said heart (the most popular word in the dataset), so there's a lot of variation in interpretation.

  • by ericd on 7/18/14, 2:19 AM

    One issue to keep in mind is that while people might initially not see the naughty interpretation, there's oftentimes a "cannot unsee" effect with these kinds of things. Happened with a company I used to work at with their logo redesign.

  • by crystaln on 7/17/14, 11:44 PM

    One might imagine naughty parts from just about any logo.

    The Y Combinator logo looks like cleavage to me.

  • by userbinator on 7/17/14, 11:37 PM

    I see what looks like a place marker embedded in the letter A, which makes perfect sense for Airbnb. Maybe that's what they were intending?

    ...and after staring at the logo for a few more minutes, I still can't see any more resemblance to genitalia than the letter A.

  • by viggity on 7/18/14, 3:10 AM

    I created a quick, interactive visualization of the survey data here: https://www.machete.io/board/view/airbnb_logo_by_survata/50f...

    You can spot some interesting (but probably not surprising) insights like there were one and half times as many women who responded as men (96 to 68), but there were twice as many men as women who saw something "sexual" (11 to 6).

    You can play around with it and see if you spot any other interesting tidbits.

  • by jack-r-abbit on 7/18/14, 6:13 PM

    Haters gonna hate.

    Yesterday I read an article about AirBnB from someone that had clearly gone off the rails. Taking less issue with the boobs/balls/vag image in the logo, she started off by ranting about how insensitive the white-male founders were for using the slogan "belong anywhere" because one way people “belonged” to other people was through chattel slavery. Another was through marriages that made women the property of their husbands. Seriously?

  • by x0x0 on 7/18/14, 1:23 AM

    People claiming they see vagina or butt in that picture remind me of the tools claiming they'd always think of tampons or periods when apple named the ipad [1].

    [1] http://www.fastcompany.com/1528988/apples-ipad-name-not-firs...

  • by BerislavLopac on 7/18/14, 8:48 AM

    Funny thing is that the heart symbol actually was naughty parts originally... ;-) http://www.cracked.com/article_19909_6-famous-symbols-that-d...

  • by sosuke on 7/17/14, 11:44 PM

    It looked like a bent paper clip airplane, I can't see the genitalia at all.

  • by model500 on 7/17/14, 11:48 PM

    this looks like it was designed with a spirograph back in 1970. also, it looks like kim kardashian's ass, or a paperclip

  • by ryandvm on 7/18/14, 1:28 AM

    So... this material is legit, but the Malaysian crash discussions I kept trying to read earlier today were flagged into oblivion. Got it.