by lennysan on 6/16/14, 11:53 PM with 39 comments
by sytelus on 6/17/14, 6:59 AM
by jacquesm on 6/17/14, 2:23 AM
by shoyer on 6/17/14, 4:26 AM
by xtacy on 6/17/14, 12:37 AM
by Hortinstein on 6/17/14, 12:19 AM
by ShabbyDoo on 6/17/14, 3:27 AM
So, what's left? Collusion between buyer and space provider -- in all likelihood, they are one in the same, or identities have been stolen. For example, I list my condo on AirBnB for $100/night. Someone books it for the weekend, and then doesn't show up. AirBnB owes me $200 -- after all, I gave up other options to profit from its use. An honest buyer pays up. But, maybe the buyer is dishonest -- he used a stolen credit card, etc. In this case, AirBnB eats the loss and pays me as the space provider. Now, wouldn't it be convenient if I was also the buyer? Cash from stolen credit cards, funneled through AirBnB (much akin to the way online poker sites were used to transfer stolen money via bad heads-up play). This would work until AirBnB noticed that my listing seems to have a suspicious propensity to attract fraudulent buyers. Then, they'll shut me down. So, I'll pop-up elsewhere. After all, no need to actually have a space because no one I accept will ever show up!
I bet the usage patterns of the party/parties involved in this fraud are drastically different than those of legitimate market participants. Someone with a fraudulent listing could out himself by rejecting a bunch of legitimate AirBnB buyers, and this behavior would stand-out as it's the opposite of the behavior expected of an honest seller. So, he must protect against this risk by making his listing unappealing (high price, bad photos/description, unpopular location, etc.). The behavior of users browsing AirBnB when viewing this property could identify its relative undesirability (few clicks, etc.), and price outliers could be identified by comparing similar offerings by date/location/type. The click stream of the "buyer" likely is most revealing. Someone selecting an unappealing property without doing much comparison shopping likely isn't a legit buyer.
What other stuff might predict fraud? Vague descriptions might indicate a fraudulent listing. Most space providers love to tell buyers what's special about their offering. Could some scoring of a listing's prose prove a strong predictor? I've never listed with AirBnB. What do they do to verify listings? As a buyer, they verified my identity. Could this serve multiple purposes? Certainly, I'd feel better listing my guest room if I know that AirBnB will know the identity of the guy who rented the room and then stabbed me at 3AM. But, in addition, does identifying market participants in strong ways help keep fraudsters from repeating their crimes by setting up multiple accounts? Obviously, newer market participants are more risky than established ones, especially those who have interacted with known legit, long-time users. The social graph comes to the rescue here. Even astroturfing ought to show up as a small, disconnected graph unless legit users' identities are stolen.
Of course, this comment is all just conjecture. Obviously, AirBnB can't tell the public about specific fraud methods or how they identify suspicious activity. However, I like the concreteness of considering actual fraud scenarios, so I decided to put forth some ideas for discussion.
by bayesianhorse on 6/17/14, 10:43 AM
by czbond on 6/17/14, 2:24 AM
by elliott34 on 6/17/14, 2:05 AM
by Mangalor on 6/17/14, 12:52 AM
by contingencies on 6/17/14, 1:35 AM
Besides that, let me rephrase here.
At <west coast startup, essentially a copy of earlier successful European businesses such as HouseTrip, but with access to stupid amounts of US capital and therefore more profitable>, we <make superfluous, keyword-laden, unverifiable claim about ourselves in the future>. We <continue to integrate feel-good community pronouns>. We <here discuss something only tangential to our core business and assert that we have allocated at least two people to this area>. We <have nothing better to do than write it up, because quite frankly, there's nothing more pressing for us to work on in an already automated business of relative simplicity>.
OK, so that's a bit harsh, but there's some points toward reality in there. Sorry, as someone who used to run a complex travel industry business (3200+ hotel contracts... all of them in Chinese, all business by digital fax (no convenience here!), constant rate changes, in 6 human languages and multiple currencies with a real time call center) and who co-pitched for VC with HouseTrip's management in London in 2009, I just have very little respect for AirBNB.