from Hacker News

Possible monetization strategies for Secret

by sftueni on 3/18/14, 6:16 PM with 5 comments

• by ChuckMcM on 3/18/14, 6:45 PM

  They missed out on 'how much would you pay to know who just posted this post?' followed by 'would you pay more than $x to keep your anonymity?' :-) (I'm joking of course)

  I suppose if they wanted to, they could pivot to 'secret' deals, which is they get advertised to folks using the app only. But I really don't know how compelling that hook would be.

• by ignostic on 3/18/14, 7:06 PM

  "Advertising" isn't that big of a secret. It seems like the default monetization strategy. If that is the strategy, it's all just in the tactics and targeting.

  Ads aren't the most innovative way to make money, but it's not easy, either. Reddit, for example, still hasn't remotely figured it out despite huge potential and an enormous user base. FB and Twitter are getting there, but it's not been an easy road and investors are still expecting more.