by thomasknoll on 2/26/14, 8:38 PM with 1 comments
by thomasknoll on 2/26/14, 8:39 PM
Favorite line: "A company’s brand is its “most important asset,” more valuable than technology or patents or manufacturing prowess. But brands have never been more fragile. The reason is simple: consumers are supremely well informed and far more likely to investigate the real value of products than to rely on logos."