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If You're Paying for It, It's Not Earned Media
by
thomasknoll
on 2/25/14, 7:15 PM with 1 comments
by
thomasknoll
on 2/25/14, 7:15 PM
Favorite line: "getting enough honest, heartfelt, sincere and organically earned impressions that offer the necessary audience reach is a pipe dream for most brands"