by seanellis on 11/1/13, 9:28 PM with 4 comments
by seanellis on 11/1/13, 10:01 PM
Every company is different. There is no code. Ultimately growth is a function of the right mix of a product that meets important user needs and tenacious creative data driven execution that leverages principles of growth and often exploits psychological triggers. And as our last four growth studies on GrowthHackers.com show (Square, Snapchat, Uber and Belly), sustainable growth also piles on a ton of good old fashion word of mouth. There is no single code for driving growth.
My time growing Dropbox combined a lot of relentless execution and skills, but I readily acknowledge that I was very lucky to have the opportunity to work on a product with the potential of Dropbox. Same goes for LogMeIn, Eventbrite, Lookout, Webs... I didn't crack a code. I need to keep learning every day.
Growth hacking is the science of trying to bring all this stuff together. I have a hard time believing only 6 people in the world are capable of figuring it out.
by morganb180 on 11/1/13, 10:33 PM
by CurtMonash on 11/2/13, 4:37 AM
I'm old enough to have heard that a few times before ...