from Hacker News

Data on email opens, clicks, conversions

by eoghan on 10/3/13, 9:07 PM with 1 comments

• by amplification on 10/3/13, 9:12 PM

  This line really hits home the key failing I've had with email from startups (especially pre-launch confirmation emails):

  "The single biggest problem I see in emails that web products send is that they maintain an undying focus on themselves and their product, rather than on their customers."

  If I sign up for your beta, I want to know: "How are you going to make my life easier / better?"