from Hacker News

Kickstart the first tailor-fit, American-made henleys and hoodies

by zapnap on 9/9/13, 8:24 PM with 40 comments

  • by theshaneo85 on 9/9/13, 8:45 PM

    Shane, one of the other co-founders from Pistol Lake, here. We started Pistol Lake to make basic, well-crafted shirts that just fit. Happy to answer any questions!
  • by flanbiscuit on 9/9/13, 10:00 PM

    I would love to see them tackle t-shirts and dress shirts. I'm a tall (6'4") slim man and a lot of the times when I get a t-shirt there's so much extra material sticking out on my arms. I want it to wrap snuggly around my arm like it does for people who have bigger arms. Once in a while I buy a t-shirt that does this but it's very sporadic.

    For dress shirts I usually do 2 things. I get mediums, never tuck them in and roll-up my sleeves (this is my preferred method). If I want my sleeves to actually look like they fit me I get a large and once in a while I get it tailored, if I don't tailor them it's because I usually wear that shirt with something over it like a sweater/vest/blazer/jacket/etc so it hides the bagginess around my back/waist area.

    I would really like to pre-order this but I actually don't see any examples on their site of what their different sizes are and how they'll fit. All I see is the same model type. You can tout that you are going to have all these amazing different sizes for all types and not showcase that. I'm particularly looking for someone of my body-type.

  • by exhaze on 9/9/13, 9:00 PM

    I'm a big fan of custom-made clothing (I'm an engineer at ThirdLove [1] - you take a picture of yourself, we figure out your measurements based on the picture, and you can buy clothes from our vertically-integrated brand based on your fit).

    Maybe I'm a pretty standard size, but is there really a huge demand for custom-fitted t-shirts/henleys? Custom fit is valuable for clothing that is three-dimensional (suits/sports coats) and/or has many different fit parameters (dress shirts). For the segment of people that are interested in custom-fitted clothing, is a custom tee significantly better than an off the rack one? I guess I'll answer the question for myself - buying the $99 package.

    On a side note, some feedback on your checkout process:

    As a guest, when I go to check out, after I register/log in, it takes me to a referral page instead of the payments page. That was really confusing. You should be taking people straight to the payments page if you want to maximize your conversions.

    [1] http://www.thirdlove.com

  • by jmduke on 9/9/13, 9:16 PM

    A smart move by these guys was targeting a high-profile member of a fashion community (in this case /r/malefashionadvice, though I wouldn't be surprised if they hit up Styleforum and other places as well) and sending him a bunch of stuff to review -- the guy reviewed it and it hit the frontpage of a ~250K community for a day[1]. This isn't a particularly novel or high-cost approach, but its a classic marketing move that seems to be glossed over by nouveau entrepreneurs. Writing a book on Rails? Send a copy of the book to a prominent Rails blogger to see what they think. Launching an AirBNB for corgis? You'd be well-advised to spend an afternoon finding and reaching out to the dozens of corgi forums.

    [1] Incidentally, this is why I think Reddit advertising will never take off: the value proposition of stuff like this is just so much more appealing.

  • by necubi on 9/9/13, 9:07 PM

    If I may make a suggestion: there's a hugely underserved population of short (< 5'6") men who cannot buy good quality, well-fitting clothing in the US. I would love to see a small shirt manufacturer tackle this demographic.
  • by HeWhoSitsAtDesk on 9/9/13, 9:22 PM

    Question: Sorry if this is listed, I couldn't find it. How do I figure out what size is the best fit for me?

    They look awesome and this is such a great idea. I've been thinking about something similar since I can't find graphic t-shirts that fit well AND look good (ie have a graphic I want to wear). Generally everyone prints on american apparel and to be honest AA sucks. I have a lot of artwork I plan to do a test run with, will you guys be doing graphic t's? Any chance I can buy a stack of shirts to print on for my test run?

  • by grannyg00se on 9/9/13, 9:04 PM

    Seems you have every country on the planet in your drop down list for the shipping address, but I keep getting "no shipping option" no matter which country I choose.
  • by lukethomas on 9/9/13, 8:38 PM

    I ordered a polo as well - easily my favorite shirt in my wardrobe. It's extremely comfortable, and I'm definitely going to make another purchase.
  • by onehp on 9/9/13, 9:32 PM

    Definitely interested in this range but I'm still waiting on my order from the first campaign. How far are you guys from getting the UK orders sent?
  • by Nicolo77 on 9/9/13, 8:34 PM

    Congrats! I was in on the kickstarter. Great company with a vision for men's clothing I can get behind.
  • by freerobby on 9/9/13, 8:30 PM

    Congrats! Stoked for the new line, loved the first [Kickstarter] package.
  • by champion on 9/9/13, 8:30 PM

    I ordered a polo as part of their Kickstarter launch and really like it!
  • by defen on 9/9/13, 10:03 PM

    Is it possible to see the colors that will be available?
  • by syerram2 on 9/9/13, 8:39 PM

    Loved the first kickstarter package - perfect fit.
  • by danvoell on 9/9/13, 9:07 PM

    Where does the blog post talk about angel round?
  • by the7nd on 9/9/13, 9:01 PM

    Wearing the v-neck right now! Congrats.