I thought the article would be about using titanium as part of a carbon-fibre composite not hunks of (alloy) metal as ribs, that seems so old-fashioned.
Is it some sort of coincidence that this article came out today? The timing makes this feel like a Boeing PR piece that was spun into a story to distract from the plane crash. It was mostly about the mill, Avisma, and it's importance in the aerospace industry, and the inclusion of Boeing in the article felt really forced since pretty much all Airline manufacturers are buying titanium from Avisma.