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Ask HN: Mobile app with 2+ million downloads, what next?

by m2mapps on 4/3/13, 4:54 PM with 9 comments

I built a throwaway iOS messaging app that so far has over 2 million downloads.

User retention and engagement is low because the app relies on the built in iOS messaging components.

HackerNews, what should I do with this asset?

  • by josho on 4/3/13, 5:46 PM

    Be careful about vanity metrics. If engagement is low then likely a large number of those users have already deleted the app and moved on. Focus on growing Monthly Active Users.

    My suggestion is to find a vertical to focus on as there seem to already be many messaging apps out there. Ie. don't attack the big players straight on, find some niche that they aren't addressing.

    E.g. physicians have special needs, so you could offer messaging for them & provide patient privacy.

  • by orangethirty on 4/3/13, 5:54 PM

    Pretty it up and sell it. You should at least make some good money from the sale.

  • by Mankhool on 4/3/13, 5:14 PM

    Please post a link or the name. Connect it to a map based GUI so that users can see where other users are and build it into a for-pay, anonymous, global intelligence gathering service.

  • by gspyrou on 4/3/13, 8:36 PM

    You could try selling it via Apptopia http://www.apptopia.com/

  • by jole on 4/3/13, 4:56 PM

    Pushing an update and adding affiliate links in the app?