from Hacker News

My experiment with cold calling

by kaliblack on 3/2/13, 12:48 AM with 5 comments

• by TallboyOne on 3/2/13, 1:41 AM

  As constructive criticism, I think the homepage is an instant turn off. Compare this to something like https://stripe.com/ which clearly shows the features.

  I think screenshots are important and they are all packed into a tiny low resolution image.

  Also the yellow I know is traditionally good for conversions but here it takes your attention away from the features, as well as the link you're supposed to click to sign up.

  Great work though on cold calling, that stuff is tough!

• by diziet on 3/2/13, 12:59 AM

  If you're going to cold call -- call yourself, do not outsource the essential part of talking to customers and understanding their needs in the early stage of a company to someone doing it from a script!

  Also, briefly looking at the sign up page, the call to action is a indistinguishable text link - if it were a button I am sure the conversion would be higher!