from Hacker News

Mark Zuckerberg's Hoodie

by pidge on 1/28/13, 5:01 AM with 83 comments

  • by beatpanda on 1/28/13, 6:58 AM

    Based on the responses here on Hacker News, it seems like some of you didn't get it.

    This article is about social privilege, and how different the life circumstances of the founder of Facebook are from many of the people using his product.

    It's underscoring the fact that Graph Search could only be built by someone who doesn't understand the sometimes life-or-death importance of privacy, who has never had to fear any real consequences from any expression of identity or presenting the same face to all people.

    A large segment of the readers of Hacker News have the same blind spots as Mark Zuckerberg, and this comes out whenever any question of social privelege as it relates to technology comes up here. This is a problem. The products we're building have huge, and usually unexamined, social consequences, and I don't think ignoring those consequences will work long term.

    This is true in other fields that claim "neutrality" the way technologists do. Most working U.S. journalists, for instance, work for pro-government, pro-Capitalist news outlets. We call this "objective". Any deviation from that norm is "bias".

    Keeping identifying information in a centralized location that is subject to subpoena by law enforcement is a norm now, too, one that has serious social consequences. So your decision to roll your own auth system and saying "fuck it, I'll just make them log in through Facebook" is about a lot more than how many keystrokes you have to enter and how much maintenance you're going to have to do down the road.

    We should start factoring social consequences in to our technical decisions, like, ten years ago, and I'm afraid it's going to take a lynch mob empowered by Graph Search for people to get this.

  • by kevinalexbrown on 1/28/13, 6:54 AM

    What a thoughtful essay. "But it uses a silly writing device to illustrate a point it could have just made plainly!" Whoa there, critical-thinking-by-the-numbers guy, maybe the article is also about fashion.

    As a child, I considered style choices a silly and inconsequential distraction from the beautiful truths of the universe: e^(ipi) + 1 doesn't care what I'm wearing, so neither should I, therefore it doesn't matter, QED.

    While today I still wish fashion would just go away so I could wear this conference t-shirt in peace, I contend it offers a reflection of who we are. Consider that while half the Senior Developers of the world can't program their way out of a FizzBuzz test, and half the world can't even read at all, everyone can look at someone's dress and decide if it's fashionable for their demographic. "No, it offers a reflection of what the establishment wants us to be!" I'll leave it to the reader to reconcile those two views. "But I just care about finishing Project Euler problems in APL so I just decide to wear sandals and this old shirt like all my friends!" Fashion mattering doesn't depend on you caring. Even you, APL-man, know Zuck couldn't wear his hoodie working for Quinn Emanuel unless he owned it (real question: how many people show up in suits at facebook?).

    I was shopping for pretty scarves (!) with a product designer and suggested that ads are the clearest reflection of what a given demographic is. He agreed so quickly I wondered if I were late to the party. So when the Scientology ad in the Atlantic showed up, I thought of my favorite TLP quotation: if you're reading it, it's for you. The obvious question was "why is the Atlantic publishing this!?" The more depressing question is "why am I in Scientology's target demo?"

    Fashion is an advertisement about yourself. "But the relationship is not always so obvious!" Hence the hoodie the world's richest web geek refuses to remove. "But I don't care what Zuckerberg wears!" If you're reading it, it's for you.

  • by argonaut on 1/28/13, 6:16 AM

    >People who know they’re being watched change their behaviour. In a world awash in surveillance devices, hoodies are an element of fashion driven by an architectural condition. They are a response to the constant presence of cameras overhead. People who don’t want to be watched wear them. People who want to be the kind of people who don’t want to be watched wear them. People who want to look like the kind of people who don’t want to be watched wear them.

    >It is difficult to imagine a more suitable uniform for the notoriously private CEO of a company dedicated to expanding our ideas of what should be public.

    >June 2, 2010, Zuckerberg, hoodie removed, begins answering Mossberg’s question.

    Honestly, this seriously reminds me of the kinds of essays that most students fall into the trap of writing in English classes in school - fake certitude, speaking in absolutes, a pervasive tone of academic hysteria, and drawing parallels and implications by mere association. In my view, it tries to dissemble a sense of profundity, however hollow.

    The final sentence is a particularly egregious example of drawing an association out of thin air. This essay may as well have introduced itself as studying the symbolic motif of the hoodie and its role in the constant conflict between privacy and surveillance in the literary work Facebook, by Reality.

    EDIT: I would like to lightheartedly add that these essays were always really fun for me to write in school because I would get top marks for them despite knowing how meaningless they were.

  • by gfodor on 1/28/13, 8:40 AM

    I've been telling my friends this: Graph Search is going to be the biggest privacy shitstorm we've ever seen, by a large margin. The only way it's not going to be is if Zuck et al cave quickly and lock it down to just search in your own network before the media picks it up. Basically Graph Search is the piece de resistance of Zuckerberg's vision for the world: ultimate transparency aided by algorithms to surface "public" information (ie, information the person posting it did not realize it was public.) It's the last big piece of the puzzle and closes the loop. The current product launch is just one "frontend" to these algorithms. Make no mistake the creation of this search engine is a huge inflection point since now things can be built on top of it.

    The thesis (I think) has always been there would need to be a huge trial by fire, teaching the public about what information is actually public, and what it means to be "on the Internet" not via privacy settings, or blog posts, or tutorials, but by pure unadulterated necessity through fear. You will have to lock your shit down now or face the consequences of massive dissemination of that information. There will be no more friction. There will be causalities, and I think Facebook thinks it is an inevitability that "privacy through obscurity" becomes a thing of the past, so might as well be them to kill it. If you have to break a few eggs to make an omelet, particularly one that is going to be made by someone, so be it.

    "Market efficiency" of social data is going to be achieved: just like when a news report comes out about a company its stock price instantly updates to reflect it, so to will the world itself, and the people in it, reflect the publication of personal information thanks to the ability of the world to see it via software like Graph Search. Anyone who wants to know anything about you or what you do will be able to, instantly, unless you understand the scope of the things you publish intimately.

  • by etfb on 1/28/13, 12:36 PM

    "It's 1945. I sit in a Brooklyn kitchen, fascinated by an arrangement of cogs on black velvet. I am sixteen years old. It is 1985. I am on Mars. I am fifty six years old..."

    That's what the style of this article instantly reminded me of. Like the source I quote, the article was done very well indeed; well enough that I picked up what was happening without the use of Dave Gibbons' art. Good language, even good poetry. Impressive.

    And the point he's making? Memorable. Doesn't matter if I agree with his point or the connections he's drawing. This is quality stuff all round.

  • by neumann_alfred on 1/28/13, 5:34 AM

    "Making the world open"? Facebook doesn't even offer RSS feeds, so thanks for the chuckle. "Making the world connected"? The world is connected anyway, introducing middlemen into it makes it arguably less connected, that is, it introduces more connectedness that sucks, instead of the kind that doesn't. Thanks for honing my doublethink radar or something.
  • by corporalagumbo on 1/28/13, 2:39 PM

    This isn't wholly bad writing, but what he's published is really just an early draft: ~version 0.3 in the writing process, the point where you've meandered your way through your early thoughts, lost direction and momentum, then squished all the loose ends and odd thoughts into a limp pseudo-conclusion, because you generally don't have anything clear to say in your mind the first time round. At this point I would be stepping back, taking some time to think about and deconstruct what and why I was exactly interested in in the first place, looking for the seeds of what really interests me. Then I'd strip it down to its fundamentals, generate a potential argument, do some more research, and start a new draft cycle. Usually I'm only getting to something I would consider publishing around 3.0 or 4.0. Or I've realised that the ideas didn't pan out and I've shelved the project - another very important skill for writers! Anyway putting in this extra effort is hard work but worth it, because otherwise your thoughts always come out like this: pretty, suggestive, but directionless. Basically people need to learn to be patient and not rush their ideas - a hard but necessary lesson in our times.

    (I usually edit most of my comments here multiple times: written and posted hastily, then subjected to extended consideration.)

  • by nkwiatek on 1/28/13, 6:26 AM

    Poetic and engaging writing, but ultimately dishonest. It relies on the symbol of the hoodie to carry the speech through pathos, and that does take it quite far, but no argument is given. Are we expected to fear Zuckerberg, or the consumer website Facebook? The author stirs drama but does not direct it, and the resulting flatness feels disingenuous -- yet another Facebook piece that feels important with no insight. The author has identified that there is something significant to culture in Facebook's work that is also frightening, but can't quite articulate it, because that is actually difficult to do given how bleeding edge these issues are; instead, lazily, the author appears to give up. Disappointing. I'd love something with more teeth.
  • by guptaneil on 1/28/13, 5:22 AM

    Based on the title, I thought this article would be about Zuck's fashion choices, but it surprised me by diving into much deeper topics about individual identity, privacy, and revolutions. Great writing.
  • by ck2 on 1/28/13, 6:48 AM

    Even billionaires need their security blankets.
  • by junto on 1/28/13, 11:16 AM

    Very interesting. The linked UK Police (FIT) spotter cards, contain a well known British personality, namely Mark Thomas. http://quietbabylon.com/wp-content/uploads/2013/01/Police-sp...

    He can be seen on here on YouTube: http://www.youtube.com/watch?v=ASPL8hlKJCk&list=PL06987B...

    Legend...

  • by mturmon on 1/28/13, 5:55 AM

    Beautiful, suggestive theme. Nice work.
  • by zevyoura on 1/28/13, 7:17 PM

    The site has gone over its bandwidth limit, so mirror time. Here's Google's cached copy: http://webcache.googleusercontent.com/search?q=cache:quietba...
  • by privasectech on 1/28/13, 5:40 AM

    The sad part of an entire article about Mark's hoodie, is that the significance to mark himself was missed. What is inside the back of his hoodie?
  • by gench on 1/28/13, 2:23 PM

    Jobs had black turtlenecks as a signature style. I think Zuckerberg sees Jobs as a role model and imitates his practice with hoodies. What else could he choose to look "cool"?
  • by chanux on 1/28/13, 11:41 AM

    Off topic but I've heard that Zuck has a cupboard full of same hoodie (or t-shirt) so he doesn't have to worry about what he is going to wear in the morning.
  • by mieubrisse on 1/28/13, 5:44 PM

    Very interesting writing style, and a wonderfully thought-provoking read!
  • by meaty on 1/28/13, 1:54 PM

    When you grow up, the hoodie is replaced with a Berghaus fleece :)