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Ask HN : companies using Gamification

by shankar1221989 on 1/18/13, 5:02 PM with 8 comments

There are a lot of companies using Gamification - FB, Twitter, quora etc all do. Who are the others?

  • by taigeair on 1/18/13, 7:00 PM

    Hey guys I'm actually writing a piece on this! Why do you ask? I'll have my first post on it next week. Add me on twitter to be notified: @taigeair

    There are so many companies using gamification. Some big ones: SAP, Oracle, EMC, Samsung, NBC, Deloitte, Rogers Communications, Bell Media, CA Technologies and eBay.

    Check out: http://success.adobe.com/microsites/levelup/index.html

    There are startups like Box, 4sq, and Codecademy using it too.

    Here are some studies: https://www.box.com/s/0dg61wsrlqu2q1bdmz68

    Take a look at customers of Bunchball and Badgeville.

  • by ekryski on 1/18/13, 8:41 PM

    Agreed lots of companies are. In fact, almost all successful companies are in some fashion. It might just not be what you would expect. Fred Wilson touches on it a bit in this video http://www.avc.com/a_vc/2012/12/video-of-the-week-the-golden...

  • by zumbojo on 1/18/13, 8:14 PM

    Stack Exchange (including Stack Overflow, etc.): http://stackexchange.com/

    One of Jeff Atwood's blog posts on the topic: http://www.codinghorror.com/blog/2011/10/the-gamification.ht...

  • by gatsby on 1/18/13, 6:10 PM

    Lots of non-tech companies utilize some form of gamification:

    -Airlines: frequent flyer miles

    -Hotels: reward/loyalty points

    -Food/Beverage industry: punch cards, LevelUp, GoPago, McDonald's Monopoly games, Coca Cola's QR codes and cap rewards, etc.

  • by gyardley on 1/18/13, 8:26 PM

    There's tons, like you say. It's more interesting when it's used outside the corporate world - for example, by the Israeli Defense Forces:

    http://www.idfblog.com/idf-ranks-game/

  • by steverb on 1/28/13, 12:28 AM

    We're actually trying to work it into our employee evaluations. We're not ready to start doing it yet, but we've got the beginnings of a clue for how to do it.

  • by 27182818284 on 1/18/13, 6:42 PM

    Google entered it in a big way with Ingress and the http://www.nianticproject.com/

  • by brudgers on 1/18/13, 7:38 PM

    Microsoft uses gamification for training - e.g. Visual Studio Achievements and Ribbon Hero.