from Hacker News

Mark Zuckerberg says ads will soon be handled by AI

by isaacfrond on 5/2/25, 7:50 AM with 4 comments

• by joegibbs on 5/2/25, 9:29 AM

  I was recently setting up some ads and I was surprised that something like this wasn’t already possible. Are there any platforms where it is?

  Apart from that I it wouldn’t really work until a couple of years from now when image generators get a bit better than gpt-image and it’s really impossible to tell what’s AI and what’s real. Even now it’s very obvious when something is created using gpt-image.

  But after that think that when the vast majority of ads are AI they will start to look cheap to people. The ad for a $200 million movie will look the same quality as for a student film, an ad for a bedroom-run dropshipping shirt brand (if these exist in two years) will be like an ad for Nike. At the moment an expensive ad is kind of like proof that a business has a lot of money to pay for it, so businesses will need some other kind of method to imply their legitimacy and success.

• by throwaway519 on 5/2/25, 8:00 AM

  That's a relief. While it seems a great waste of resources to have to have AI watch adverts for me, it's worth it the way online has become.

• by jsheard on 5/2/25, 9:33 AM

  Good to know, I'll file this along with all the predictions Zuckerberg made about the Metaverse.