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Ask HN: How do you build your personal brand as a Contractor/Consultant

by mraza007 on 3/11/25, 2:08 AM with 5 comments

Hello HN,

I would love to see your personal branding sites, and I’m also curious about how you build your personal brand as an independent consultant to attract more clients. Do you focus on blogging, or is it just about having a professional-looking website?

  • by tobinfekkes on 3/11/25, 3:25 AM

    I do neither. No blogging, barebones site (that's honestly not very professional). I've only ever had one lead from my website's contact form, because they saw my forum response on another site.

    I find that the best use of time is practicing and being a professional with your existing clients, rather than appearing to be a professional to would-be clients. Your existing clients will then send all the work you could want your way.