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(Re)Launching My SaaS

by kevlc on 2/13/25, 3:39 PM with 3 comments

• by kevlc on 2/13/25, 3:39 PM

  Hey HN, I’ve been working on a SaaS called Plazn.com for the past year and a half. It’s a reservation platform for small and medium-sized restaurants that want to avoid paying commissions for each booking. I currently have two paying customers:

  First customer came from cold-calling. I introduced myself by phone, booked an in-person meeting, did a quick demo, and they ended up signing on. Second customer came from my website’s blog. They were browsing the site, and we chatted via the built-in app messaging. After a few questions, I proposed a video call, demoed the product again, and they converted.

  For the last year, I’ve been working a full-time sales job (9-6), so I haven’t been able to invest much time in Plazn. But now I’m quitting my job at the end of this month to focus on it fully. My new strategy is visiting restaurants in person—especially those using reservation tools that charge per-reservation commissions—and showing them how Plazn can save them money.

  I want to avoid making the same mistake I did during my first launch, which was working in isolation. I’d love to hear your thoughts, advice, and ideas for effectively marketing a B2B SaaS to local restaurants. Any tips on outreach, pricing, or differentiating from established players would be hugely appreciated.

  Thanks in advance for your feedback and support!

• by mring33621 on 2/13/25, 3:45 PM

  I really like "if you have a notice period in your current booking system, you will have Plazn for free throughout that period, so you won't have to pay for two subscriptions."