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Ask HN: Backstory on OpenAI Logo?

by uLogMicheal on 1/10/25, 1:46 AM with 2 comments

Having spent some time on branding and with relevant firms, I have learned that branding and design can have a strong effect on the culture of a company.

This leads me to think the simplistic arrangement of six number 6s OpenAI went with is a bit strange given cultural connotations.

Has any backstory been leaked or told regarding the thought that went into this logo choice?

  • by colesantiago on 1/10/25, 1:53 AM

    Are they 6s?

    I believe Ludwig Pettersson was the original designer of OpenAI and maybe the logo but I maybe wrong here.

  • by ChrisArchitect on 1/10/25, 2:51 AM

    O's? A's? intertwined shapes indicated eternity/infinity? No 6's. huh?