by hajrice on 11/12/24, 10:52 PM with 2 comments
The pattern: - They sign up to our platform / or see ongoing developemtn - Study our feature changes - Launch identical copies 2-6 months later - Even inherit our exact bugs - Copy our marketing copy word-for-word
Some examples: - They copy our feature names exactly - Used our headline as their email subject - When we have a bug, they get it too (6 months later) - Their UI/UX is identical (but purple)
The fascinating part? They've done this to multiple companies in our space. Other CEOs (KnowledgeOwl, Slite, Bloomfire) have similar stories except with malicious marketing practices from them. Even better: They write comparison pages with false information about competitors, get caught, apologize, then "accidentally restore" the same false claims months later.
When we launched our latest feature (Wizardshot - got 6,000 users in 2 months), their team immediately signed up. Our engineers are running a betting pool on when - not if - they'll copy it.
Questions: - How would you handle this? - Has anyone experienced something similar? - At what point does copying cross the line?
Context: Been in business 13 years, bootstrapped, profitable. This isn't hurting us - it's almost entertaining at this point. Just curious how others would approach this.
by gus_massa on 11/13/24, 2:04 PM
That's very strange. Did they copy the javascipt file or something?
by Rikard_wikstrom on 11/12/24, 11:47 PM