from Hacker News

"Breathtaking" – Pepsi's 2008 logo design document is almost satire [pdf]

by wolframhempel on 10/21/24, 2:14 PM with 2 comments

• by CharlieDigital on 10/21/24, 2:33 PM

  p.19 "The Pepsi Ratio is aesthetic geometry"

  p.26 "Creation of Identity: Gravitational Pull"

  p.27 "x=1 light year Pepsi Planet", "x=2 light year Pepsi Galaxy", "x=8 light year Pepsi Universe" and the accompanying diagrams

  Wow.