Hey HN, I just launched
https://PostalAgent.com, a site that lets you easily send highly targeted postcards to specific neighborhoods.
I originally built this site 5 years ago but shut it down when my full time engineering job became too demanding, but recently I did a full rewrite with many new features.
To start you can select an area using a City, State, or even by circling specific areas on a Google Map. Then, you can refine your results and filter on specific demographics, like household income, home value, rental status, etc
You can also search for Businesses rather than consumers, and even filter by franchise type, presence of email, IRS tax code, Franchise Type, etc.
I was able to get a few clients signed up very quickly, mostly home services type businesses and real estate agents, but I think it could be used by many types of businesses. I have a few customers that are only using the mailing list feature without sending postcards, likely for cold email or other marketing outreach.
I'm looking for a bit of feedback from the community.
by Y_Y on 10/7/24, 6:27 PM
I hate getting unsolicited junk mail. It's got all the attention theft of online advertising with the litter of shoving flyers in the mailbox.
Also some national postal services sell this "feature".
by nicbou on 10/8/24, 8:02 AM
I find it hard to celebrate a service that makes it easier to spam people and waste our planet’s resources. Was either of those things a consideration when you chose to pick up this project?
by rafram on 10/7/24, 9:50 PM
This is an interesting idea, but the advertising is a little misleading. Your pricing page claims that "A USPS Postcard Stamp is now 56 cents!", but nobody who's mass-mailing direct marketing materials is paying retail for a postcard stamp per mailpiece. They'd use Every Door Direct Mail [1], which is 22 cents per postcard/envelope and doesn't require individual addressing or individual stamps. Printing adds a bit of cost, but that doesn't nearly make up the 53-cent difference between your service and USPS's.
[1]: https://eddm.usps.com/eddm/select-routes.htm
by kamefrede on 10/8/24, 12:54 PM
Is this something that's US-only?
The website doesn't say (or at least I couldn't find it) and I'm not keen on creating yet another account for a service just to be met with disappointment
by nikbar on 10/13/24, 10:58 AM
Great tool, upvoted! As the creator of
https://aiagentslist.com/, I'd love to feature your PostalAgent. It's a perfect fit for our AI tool directory.
by joshmlewis on 10/7/24, 5:46 PM
Are you willing to share what you are using for data sources? Particularly the renter, net worth, etc aspects as that is not in the publicly available data out there.
by dennisy on 10/7/24, 7:14 PM
This is very neat, well executed! So congratulations to you!
Do you use a 3rd party for the "physical" parts of the business such as printing and mailing?
by dinobones on 10/10/24, 8:10 PM
Very nice website, I appreciate the mailing list demo. I was skeptical about how much data you would have ,and the mailing list demo convinced me and probably many others that you have a good amount of data to offer a quality service.
by patcon on 10/7/24, 5:24 PM
by thedigitalone on 10/7/24, 8:35 PM
Many years ago I had a take out and delivery pizza shop, this would have been a very handy tool to have! Add in the ability to set a drive time radius 'During regular traffic you can reach these addresses within 15 minutes from this location" would have been gold.
by clay_the_ripper on 10/7/24, 7:02 PM
Hey this is cool - our application helps real estate investors select locations. Our users would get a lot of value from this. Be happy to feature you!
by channingd on 10/7/24, 4:58 PM
Love the simplicity of just selecting the area on the map.
Great stuff!
by connor11528 on 10/7/24, 5:33 PM
Very cool! I like that you can send small batch sizes to do small marketing bets. Going to build a campaign to promote my b2c saas in my city
by tonyBran on 10/7/24, 4:50 PM
that’s pretty awesome. I’m going to give a try. What did you build it in?
by toomuchtodo on 10/7/24, 6:24 PM
I have a use case immediately for this. Thank you for sharing this!
by muttantt on 10/7/24, 6:37 PM
How are you able to get all addresses within a polygon?