from Hacker News

Ask HN: Tracking website visitor sessions for marketing lead tracking

by msnkarthik on 8/9/24, 7:29 AM with 5 comments

How do you track and analyze user sessions on your website? What insights are most valuable to your marketing and sales teams?

  • by XCSme on 8/10/24, 2:44 PM

    I use my own https://uxwizz.com platform.

    Most valuable insights for me are the individual visitor journeys (see what a session does, which pages were visited, what actions/tags were triggered, etc.).

    I also often use the segments feature + goals to compare conversion rates across different channel (e.g. see conversion rate for Google vs HN visitors).

  • by noashavit on 8/9/24, 9:06 PM

    Google analytics Google search console Leadfeeder / Clearbit for anonymous browsers

    Those will give you data and let you build funnels to analyze, etc. the most valuable metrics depend on your product and team (plg and slg motions look at very different metrics)

    Hope this helps.