from Hacker News

Ask HN: Why do so many B2B tech companies sponsor formula 1?

by Nars088 on 7/25/24, 5:56 AM with 4 comments

  • by dexwiz on 7/25/24, 6:08 AM

    For the same reason they sponsor sailing and catamaran teams.
  • by pestatije on 7/25/24, 6:35 AM

    F1 has a strong need for IT but not so much money ... so they go the sponsorship way: services in exchange for publicity
  • by ljf on 7/25/24, 6:19 AM

    An excuse to take clients and show off how solvent they are.