by htk on 5/9/24, 2:16 AM
I would guess they wanted to say that an iPad "crams" everything that was there, and the act of crushing it is to allude to how thin it is.
Not my cup of tea, but everyone wants to shame everything nowadays. It's so easy to do virtue signaling by bashing, instead of creating.
by frou_dh on 5/9/24, 1:57 PM
I think it is a distasteful ad, but getting vocally "offended" about it is rather melodramatic.
by ohnoitsahuman on 5/9/24, 2:33 AM
It bugged me seeing all those nice things being destroyed.
There's been times in my life when any of those objects would have been nice to use.
by williamcotton on 5/9/24, 2:09 AM
It's in poor taste but it certainly has a lot of people talking about a new iPad release!
by happytoexplain on 5/9/24, 2:23 AM
> You can imagine the pitch: “All of human creation compressed into one impossibly sleek tablet.” But the end result feels more like: “All of human creation sacrificed for a lifeless gadget.”
Holy shit! No, I didn't feel that. It felt like it was trying to say the first thing.
I am a huge proponent of humans over technology. I fall on that side of essentially every topic. But this is just a cute/stupid ad for a tablet. The reaction to this appears to be negativity for the sake of negativity.
by nunez on 5/9/24, 12:42 PM
I'll be the contrarian here; I actually liked the ad! It got the point across and it was hella creative. All of the crushed items probably got recycled also.
by from-nibly on 5/9/24, 12:52 PM
This article is off the rails. It's trying so hard to make this random ad controversial. I'm pretty petty and bitter but this article makes me cringe.
by gmuslera on 5/9/24, 2:23 AM
OpenAI (or some other AI company) could run a similar ad regarding web sites, specially the knowledge based ones. Why to visit a gigantic amount of websites filled with ads, fake news, clickbaits, rants and more if I can ask ChatGPT about specifically the topic that I want to know about?
Maybe is not right there now, but eventually we might finally build some version of "The Internet" box from IT Crowd.
by tennisflyi on 5/9/24, 2:36 AM
This dust up is wild, IMO
by breadwinner on 5/9/24, 9:19 PM
by Brian_K_White on 5/9/24, 7:38 AM
Whether you have the same reaction or not, I think it's interesting how badly Apple mis-judged what the reaction would be.
by enqk on 5/9/24, 8:13 PM
I was disgusted by the ad. Made me feel it got scripted by a machine, due to how it just is a display of domination of machine over man, and of disrespect for creators from around the world