by sarreph on 3/28/24, 9:19 AM with 27 comments
by runlevel1 on 3/28/24, 2:02 PM
Reportedly, they paid Arnell $35M for the Tropicana rebrand. It made their product look like a generic store brand. Upon rollout, they reportedly lost as much as $20M a month. They reverted it soon after.[1]
Arnell's explanation for the failure was similarly whacky.[2]
Two years later, Arnell Group's parent company, Omnicom, fired Peter Arnell. Though that might have been for misconduct that had Newsweek comparing him to Harvey Weinstein way back in 2009.[3]
[1]: https://web.archive.org/web/20090226235602/http://industry.b...
[2]: https://www.cbsnews.com/news/arnells-explanation-of-failed-t...
[3]: https://web.archive.org/web/20120113061332/http://www.thedai...
by throwawayai2 on 3/28/24, 1:11 PM
There is a significant problem in the design of performative work that provides little to no value. So much time is spent on "process" and "workshops" that yield nothing, yet design management rewards it. I've informally polled peers of designers, and the common view is that, depending on the designer, only 20-60% of what they do is of any actual value. I think the state of the design market reflects this. Designers need to engage in serious introspection and figure out which parts of their work are valuable and which are not. The industry has been discussing "proving our value" and "getting a seat at the table" for years. If we've been working on this for 15+ years but haven't achieved it, I think that shows something about the actual value design provides.
Source: I've worked as a product designer for 10+ years.
by tracedddd on 3/28/24, 1:14 PM
by sarreph on 3/28/24, 2:07 PM
[0] - https://www.goldennumber.net/wp-content/uploads/pepsi-arnell...
by jacknews on 3/28/24, 1:39 PM
"The best logos are those that have truly stood the test of time. As well as being distinct and memorable, often with hidden meanings and messages ..."
The pepsi universe and energy fields stuff is obviously wack, but most people are blissfully unaware of the depth of meaning, connotations, references, messaging, etc, in many logos, emblems, and even design 'dna', all around them.
by pupppet on 3/28/24, 1:44 PM
by harimau777 on 3/28/24, 12:47 PM
by burrish on 3/28/24, 1:32 PM
by the_other on 3/28/24, 1:40 PM
by coderpath on 3/28/24, 1:46 PM
The man ought to be inducted into the Dunning-Kruger Hall of Fame.
by Havoc on 3/28/24, 12:54 PM
by lupusreal on 3/28/24, 1:39 PM