by winkv on 4/16/12, 8:19 PM with 3 comments
USE CASES:
1. SOCIAL:you are watching tv with friends ad is shown,u might want to know more about product/buy it.You just need to click with qr app.
2. CROWD: You are at times square(or a place like that!) ad is shown u want to buy it.You can buy it/know it instantly.
3. NO_CABLE:You are watching ad in a medium which does not have two way connection.
ADVANTAGE FOR AD COMPANIES:
1. They can catch/track you where they cannot in general track.
2. They have something measurable
3. They connect with you instantaneously.
IDEA:
Idea is to create a simple platform where ad companies will provide the link where they expect the user to land or create a page for their brand on the site and upload their video.QR would be generated based on the link and encoded in a video.All the traffic will go through our platform and would provide rich analytics.
NEED UR INPUTS:
1.Is this a viable idea?
2. Are there already companies that do it(i googled it couldn't find anything substantial)
3. what do u think? should i try working on this
criticisism is welcome :)
by qrlawified on 4/19/12, 10:15 PM
by argumentum on 4/16/12, 9:59 PM
QR codes are too small. The user would have to walk up to the TV.
Also Shazaam is doing it with their music fingerprinting.