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Ask HN: How do you uncover the unspoken objections of a potential customers?

by mailarchis on 11/26/23, 6:02 AM with 3 comments

The target segment are digital creators.

I'm getting good response, but the final deal is moving slow in many cases. I suspect there are some unspoken objections. How do i uncover them?

  • by osullip on 11/26/23, 6:47 AM

    In my retail experience, you would repeat your understanding of their needs and how your product is addressing them.

    You can then ask them to confirm your understanding.

    "As a digital creator, you've told me that it's time consuming to send invoices out. Using our software, you'll be able to do this much more easily.

    Is that a fair summary of what we discussed or have I misunderstood something?"

  • by ssss11 on 11/26/23, 9:59 AM

    Empathy. Indirect questions.

    Also corporations move very slowly.

  • by gregjor on 11/26/23, 1:30 PM

    Scopolamine?