from Hacker News

Mr. Beast Deepfake Scam

by lachlan_gray on 10/4/23, 11:33 PM with 20 comments

  • by glimshe on 10/5/23, 1:43 AM

    This will only end when companies serving ads become responsible for their content. Yes, thorough verification of ads "doesn't scale", but cheap scaling is mainly a benefit to the company, not to the consumer.

    I can imagine a major cable channel receiving heavy fines if they were to show an ad like that on TV. Why is it different with the ad giants?

  • by ravi-delia on 10/5/23, 12:45 AM

    It is funny that our society has the additional threat surface of a guy who really will give you $100,000 if you do This One Weird Trick
  • by clnq on 10/5/23, 3:02 AM

    There's nothing good to be said about people scamming each other in every technological way possible. Other than that hopefully this gives us a new genre of cyberpunk where high tech and low life are achieved in a dog-eat-dog scammer-against-scammer world, rather than authoritarian oppresive corps. It could be quite cool to see this taken to its logical extreme in fiction.
  • by brucethemoose2 on 10/5/23, 12:37 AM

    They don't even filter regular scams.

    I was even served malware on APNews.com (via Google Ads) awhile back...

    But why would they work harder to filter them? That costs a lot of money.

  • by seeknotfind on 10/5/23, 1:38 AM

    We need image sensors that cryptographically sign their output so that images can be attested for authenticity.
  • by SchererJa on 10/5/23, 2:43 AM

    This will get worse and worse the more the technology gets better and better. It will happen with news and cause mass chaos with false news stories to confuse people.
  • by redraga on 10/5/23, 5:23 AM

    Would a public/private signature for videos work in solving such fakes? If not, why not?