by skotzko on 3/29/12, 9:06 PM
I have to give the nod to Dollar Shave Club. It's hard to make a commercial that's actually funny without it feeling forced, and they pulled it off.
by marchustvedt on 3/29/12, 8:43 PM
The most memorable for me this year would be Path 2.0 and AirBnB. Both told a story. They got out of the malaise of screencasting demos and into the living rooms of its users. Not easy to do, and choosing the right on camera talent is essential.
by PStamatiou on 3/30/12, 2:13 AM
I would love to see the ROI each of these had for their respective startups. IE, when is it worth it to drop $15k+ and create an adam lisagor masterpiece.
by marknutter on 3/30/12, 4:33 AM
They should really define what "effective" means.