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Ask HN: How do you A/B test your landing page?

by rd on 8/16/23, 7:30 PM with 2 comments

I've been trying to optimize my side-hustle's landing page for better conversions, and it's been difficult so I'm rolling my own solution w/ some hacky Google Analytics analysis. Curious to hear what solutions other folks are using?

  • by XCSme on 8/16/23, 9:26 PM

    Give a try to https://www.uxwizz.com, it has a free trial.

    It has a visual A/B test editor, where you can edit text and create different variants of your copy, then you can see when the users convert, which copy did better.

    https://i.snipboard.io/3W172P.jpg

    The A/B test is still a new feature, but it's still really useful to test different copy, especially when you combine it with heatmaps or session recordings, so you can see exactly how visitors interacted with the different version.

  • by squeegee_scream on 8/16/23, 8:01 PM

    One simple solution I used was to add a database table that tracks which experiment the user went down.

    `create table user_experiment (UserId int references users(userId), experiment varchar(30));`

    Later, once I have enough data, I can compare which experiment was the best performing.