by oflordal on 5/23/23, 12:28 PM with 373 comments
by elromulous on 5/23/23, 5:25 PM
With the Uber app, Uber will show both options when they're both available. It allows waymo to offer a lower SLA/SLO while still gradually fielding a service. It also allows for easier fallback if a waymo vehicle is taking too long to arrive.
by SilverBirch on 5/23/23, 12:55 PM
by zodzedzi on 5/23/23, 7:26 PM
They can start adding support one city at a time. And for the Uber user, the Waymo option only pops up for you if the ride you requested is within the Waymo range and they have cars available.
This way they can also collect tons of data about how users respond to the offers, affinity to driverless cars per region, price elasticity, etc. And then dial the supply up or down as they wish. They can even start covering a city with just two cars if they wanted to, and then build popularity and word of mouth.
On the other hand if they started with their own app, the lack of car coverage in most areas (due to low car supply, pending regulations, etc) would quickly frustrate users who would then switch to another app, so user retention would be a nightmare.
Not to mention side-stepping all the customer-facing operations of running such a business, which Alphabet does not have an affinity for.
by ra7 on 5/23/23, 1:15 PM
> The collaboration with Uber gives Waymo’s self-driving technology a second path to commercialization. As Katherine Barna, head of PR at Waymo, told TechCrunch, Waymo is “building a Driver, not a vehicle.” That “driver-as-a-service” model is similarly how Waymo intends to commercialize autonomous trucks, and it means that the company can lease out its AV technology, rather than being the owner-operator of that technology.
Waymo wants to be both owner-operator of their vehicles for their Waymo One taxi service and be a “technology provider” for other ridehail companies. I wonder if the latter is a more lucrative business model. Less operational costs due to someone else running the service, ability pass on liability to them and they can just develop/maintain the tech.
[1] https://techcrunch.com/2023/05/23/waymos-self-driving-cars-w...
by lchengify on 5/23/23, 7:32 PM
Uber is a software-powered company, but their business model is squarely a marketplace. Running a marketplace is an economics problem, not a technical one. The actual dollars are made from the neverending work of balancing cost of acquisition from both sides of the market, while keeping all the logistics from overwhelming the operational costs. This is true whether it's finance (e.g, health insurance), goods (Ebay), or services (Uber).
There's a big huge gap between this and say, SaaS (trading money for bytes in a specific order and occasional human help) or a super hard hardware problem. When a company tries to have both, they often get stuck with two mediocre businesses rather than one amazing one.
The other key component is just Dara's style specifically. His past successes comes from in other marketplaces (Expidia), and he knows that running marketplaces is all about shaping deals to feed both markets. Despite the history between the two companies, if a deal is obvious, he'll find a way to make it happen. Google isn't prepared for a huge push into a consumer transport service, and Uber isn't willing to bet $20B on a tech hardware moonshot. The gravity for this deal makes it inevitable.
From personal experience: I can say that I never worked for Dara, but I did work for his cousin, and the whole family has the same style. They are very effective at execution, especially when it comes to shaping deals like this. This will work to the benefit of both Google and Uber.
by xnx on 5/23/23, 2:49 PM
by mdale on 5/23/23, 1:38 PM
It seems counter intuitive to me that they do a strategic partnership with Uber given low switching cost of using another app if it had meaningful cost benefits to the consumer. Additional Google owns the Android platform so could leverage that to it's advantages as well.
But Uber is already in a world of low margins marketplace matching. The deal is likely highly favorable to Google in that it need only compete with the the humans so can start to recover some of it's investment without having to directly compete on a platform basis which would be expensive per city high density rollout.
Google won't have the same driver density as Uber for a long time and for an app to be your go to ride system it had to always be fast to get a ride.
For high utilization on Google side also benefits being part of Uber platform of on tap riders.
All said, the existence of Lyft and numerous other transportation apps globally impacts the value Uber can extract. More autonomous vehicles will quickly follow Waymo and an integrated network will dominate at some point. Just like Amazon using its own delivery infra once it reached a certain scale.
I don't see this being a long term relationship. Once a given density is reached Google can leverage Android / Google maps / cost competition to push people over and why would Google / Waymo continue to pay Uber market place margin on "it's phone platform". Google will be leveraging said platform to compete with integrated networks like Tesla, Amazon zoomx, cruise, wherever apple lands and others globally.
by bertil on 5/23/23, 6:24 PM
If you are a designer with a taste for spilling soup, cold pasta, and involuntarily calzone pizza, I recommend you start looking at options there, because:
- Restaurants operators do not want to leave their kitchen; if there’s a terrasse, waiters already go near the street, but it’s not true for everyone: drive through probably aren’t close enough without the car having an articulated arm.
- Food is messy at any conceivable temperature, and anything that looks even slightly gross is a huge No-No: human drivers have to deal with so many ways to preserve the food not to get yelled at, and all that knowledge is going out of the window without them.
- Customers do not want to leave their sofa. Period. Sometimes, they can’t. Always, they don’t want to — “playing video games” is the traditional excuse for “I can’t right now!” but bowel movements, or other reasons for priority hip movements, or just plain not paying attention. Your car will wait while the food gets cold. And losing money because hangry people inexplicably can’t pay attention to their notifications is not the worst part: their expectations will always be worse. The worst Karens are not the ones at Starbucks, upset that their name is spelled wrong: it’s those you haven’t seen yet because they can’t go to Starbucks because their lack of emotional balance keeps them at home most of the time.
Anyway: exciting concentration event (Alphabet is buying what’s left of Uber for pennies in a year), but there are still miracles to pull off. I, for one, will bow in silence when I finally get to see how one of the few geniuses we have left will fix this.
by yalogin on 5/23/23, 1:55 PM
by mduggles on 5/23/23, 1:10 PM
by fairity on 5/23/23, 6:19 PM
Waymo One is the name of Google's app, and it's live and serving customers already in Phoenix, AZ.
Imo, the fact that Uber knows this, and is still partnering with Waymo is a sign of weakness bc Waymo's intention is very clearly to own the customer eventually.
by wg0 on 5/23/23, 1:49 PM
Isn't it or something has changed lately?
by boh on 5/23/23, 2:17 PM
by AndrewDucker on 5/23/23, 2:23 PM
by hahaxdxd123 on 5/23/23, 1:29 PM
What does Waymo get out of this? It seems to me like if the value proposition in self driving is there (privacy, consistency, etc), people would be willing to download another app? Especially once word of mouth goes through.
Plus currently the Waymo app has neat features (when the car is on its way to you, it shows you stuff like when it's stopped at a red light or whatever) that Uber probably can't replicate due to API access issues.
by hardware2win on 5/23/23, 1:41 PM
by hnburnsy on 5/23/23, 3:11 PM
by Animats on 5/23/23, 5:11 PM
For Uber, it's all about maintaining the stock price.
by honeybadger1 on 5/23/23, 7:39 PM
by summerlight on 5/23/23, 7:30 PM
by KETpXDDzR on 5/24/23, 3:43 PM
by voz_ on 5/23/23, 8:23 PM
by mikeortman on 5/23/23, 1:56 PM
by omneity on 5/23/23, 1:17 PM
I suspect that Uber's main added value is a "safer" way for Waymo to increase the reach of their technology with lesser blowback against their own reputation (Uber did this, Uber did that ...), and to make it more mature, even more than the money potentially being exchanged here.
by cco on 5/23/23, 8:46 PM
imo the thesis is the same though, I would expect to see Cruise and Lyft partner and/or similar sometime in the near future.
by haxton on 5/23/23, 2:12 PM
Interesting they kept that strategy even after spinning out that group. Curious if they managed to keep anyone from that team to help with this product.
by ackbar03 on 5/23/23, 1:16 PM
by boringg on 5/23/23, 1:19 PM
by dicroce on 5/23/23, 3:31 PM
by deepzn on 5/23/23, 5:00 PM
But I think this is a smart move to join forces, and will give the consumer healthy competition in this space.
by justinzollars on 5/23/23, 5:50 PM
(For whatever reason my apartment building is NP-impossible to deliver to)
by nerdchum on 5/23/23, 1:56 PM
Why can I have a seat at my house with controls and drive my Uber/18 wheeler from my house?
by borissk on 5/23/23, 7:24 PM
by lopkeny12ko on 5/23/23, 3:41 PM
* Google Ventures owns a non-trivial stake in Uber.
* Google infamously filed a lawsuit alleging that Uber stole trade secrets from Waymo.
* Uber made an early decision to run on-prem instead of on the cloud (GCP, AWS, etc.) because they feared, rightly so, that Google might launch a competitor to Uber.
* And now they are partnering and merging their core businesses.
What's going on here?
by AnishLaddha on 5/23/23, 7:22 PM
by realjohng on 5/23/23, 8:53 PM
by shmatt on 5/23/23, 1:31 PM
"please come to the door", "no, please come outside", "i can't leave my baby, please come to the door", "i can't leave my car next to a hydrant, please come outside"
Now it's going to be a lot more interesting
by mattlondon on 5/23/23, 1:08 PM
by rafaelero on 5/23/23, 1:41 PM
by tamade on 5/23/23, 8:40 PM
by edgefield on 5/23/23, 12:56 PM
by fnord77 on 5/23/23, 2:09 PM
by DSingularity on 5/23/23, 12:55 PM
by propogandist on 5/23/23, 12:57 PM
https://techcrunch.com/2019/08/27/anthony-levandowski-former...
by xyst on 5/23/23, 3:17 PM
The optics on this are totally not absolute dog shit.
by kornhole on 5/23/23, 1:05 PM