Lets be honest, FB lost its appeal with young crowd. I'm about to hit 40s, I keep my FB disabled, occasionally log in and only keep my account, because I have a lot of relatives who still use it and a lot of them are older people.
Amount of Ads in FB lately is unbearable. It used to be a great place, because I could see what my friends like and interested in. FB removed that functionality. Now, I only see that my friends like Cartier, Omega, Rolex, LV.....