by paxys on 3/12/23, 7:34 AM
FYI the current DeLorean Motor Company has nothing to do with the original DeLorean other than a bought-out brand name. Their primary business is selling merchandise and collecting royalties from Universal Studios. They tried to set up a small manufacturing line for new cars in 2017 but failed. Considering how difficult and competitive the electric car market is and how many very well-funded startups routinely fail, it's hard to believe that they will be able to successfully get this Alpha5 (or any car for that matter) to market. Looking at the marketing page, their intention seems more to sell NFTs than real cars.
by Yeri on 3/12/23, 9:31 AM
This is a $2,500 non-refundable, Digital-Twin avatar, digital wallet and flexible reservation, powered by blockchain technology,
that allows owners to buy/sell/trade their Digital-Twin avatar and production slot reservation on the DeLorean Exchange.
sigh
https://delorean.com/reserve/#faq
by pornel on 3/12/23, 9:52 AM
by phoe-krk on 3/12/23, 9:09 AM
> Designed with purpose. DeLorean has confidence and a compelling presence. We will continue to apply our rebellious DNA to shape our vehicles and constantly push the boundaries of what’s possible. We are writing our legacy in real-time. Instinctively adapting to the future with a heightened curated experience. Rooted in counterculture we confidently embrace the unexpected.Am I the only one who's getting a weird sense of relief that we can routinely start treating this sort of marketing blurbs as AI-generated bullshit every time se wee them?
by jrmg on 3/12/23, 7:40 AM
Glad there’s a legit car company behind this, because otherwise it would sound like a weird riff on scammy NFT exchanges:
1. JOIN THE ALPHAS CLUB
Your journey to ownership begins with an $88 Alphas Club lifetime membership.
Additionally, your Alphas Club membership includes a variety of exclusive benefits.
2. PURCHASE ON THE DELOREAN EXCHANGE
Alphas Club members have exclusive access to secure their place in line on the DeLorean Exchange, by purchasing a randomized production slot for $2,500.
3. CUSTOMIZE WITH DELOREAN FLEX
Once you've successfully purchased your production slot on the DeLorean
Exchange, DeLorean Flex enables you to transfer, trade, or sell your production slot to other Alphas Club members. Members who were unable to secure a production slot have the ability to purchase one from other Alphas Club members on the DeLorean Exchange.
by metadat on 3/12/23, 6:57 AM
But will it be available in Stainless Steel?
Probably not.. would make an already heavy EV even heavier.
I am struggling to find a connection to the roots and character of the DMC-12. This looks plasticy on the outside and suspiciously similar to a Tesla on the interior.. bleh.
What's the point of a mid-engine look when there's no engine there? Impractical wasted space in a hollow shell.
by jes5199 on 3/12/23, 7:01 AM
at this point, I think that bezier curves are ugly. I just want a car with an actual shape, not something that looks like a used bar of soap.
by _zoidburg_ on 3/12/23, 7:42 AM
Painful website, marketing is pushing a little too hard and it ends up looking like a sketchy startup. For example:
> Rooted in counterculture we confidently embrace the unexpected.
wtf. The (old) DeLorean was based on a standard image of wealth (low profile, gull-wing doors) and became rooted in culture with the Back to the Future movies
by redox99 on 3/12/23, 7:09 AM
Meh. It's barely a DeLorean. The fact that it's not unpainted stainless steel is a joke. If Tesla ever releases a "Cybercar" it would probably be more of a DeLorean than this.
by oldstrangers on 3/12/23, 8:03 AM
So this is an NFT project built around the rendering of an electric DeLorean... Neat.
by buro9 on 3/12/23, 7:28 AM
Hyundai are making the most aesthetic successor to the DMC we all know and love, their electric cars are wonderful for having such strong character.
by trackofalljades on 3/12/23, 2:27 PM
It's sad to see the word "Delorean" go the way of the word "Atari," divorced forever from the magic or mystery or mad genius of its original story, repurchased and repurposed to sell vapor to the nostalgic or underinformed.
by Simon_O_Rourke on 3/12/23, 7:16 AM
I feel sorry for the designers, they're stuck with having gull wing doors no matter how nonsensical they are.
Interesting they held onto the doors, but binned the clunky former shape and stainless steel.
by adav on 3/12/23, 2:43 PM
Years ago the motoring media was very excited by the idea that electric cars could have a shared “skateboard” and then a coach-built body on top. Surely this DeLorean would be an excellent application of this - standard platform plus shiny bodywork and fancy doors! Why do they want to build a whole platform from scratch just to cash in on the nostalgia?
by poisonborz on 3/12/23, 8:58 AM
Reading "rooted in counterculture" on the website of a luxury car. I don't think they know much about this term.
by duxup on 3/12/23, 2:37 PM
I wish they would go for a complete recreation of the original, at least as far as exterior style goes. I know they probably can’t as just the name was sold, but when I see that name I think of just one car.
Someone in my local town owns a Delorian, that car always attracts a crowd, people love it. Car people, non car people, everyone.
by EamonnMR on 3/12/23, 7:10 AM
Not low-poly enough.
by sQL_inject on 3/12/23, 5:30 PM
Ex-automotive designer here.
IMO the designers simply ripped a few small pages out of the DNA of the car and completely ignored the true value the target customers want: the legacy shape and feel, largely associated with Back To the Future.
The overall form is...nothing. The scale of the features is all over the place; there's no dominant order or memorable hierarchy. If it didn't have gullwing doors and had the Toyota emblem pasted on you would never guess it was a Delorean.
The curves feel disconnected and uninspired. Don't believe me? Close the page and try to remember what it looks like. Now conjure the original we know and love, see how easy that was? That's good automotive design.
by lewisflude on 3/12/23, 11:56 AM
Great example of how important good copywriting is. Judging by the comments in this thread, this is a great example (in my personal opinion) on how copy can lead people to perceive a brand as untrustworthy.
by KaiserPro on 3/12/23, 10:03 AM
Its not real DeLorean unless you're defrauding the UK tax payer.
by djfobbz on 3/12/23, 12:22 PM
This trend of taking reservation money and delivering nothing on-time seems to be all the rave nowadays. This is a very dangerous game. I hope people know better!
by tpool on 3/12/23, 6:06 PM
An actual car (not an NFT) is in the design stages at a company run by DeLorean's daughter, who happens to also be an accomplished cyber security professional.
https://dngmotors.com/by colechristensen on 3/12/23, 7:31 AM
I would be excited about this if it were just a little bit more familiar.
by sn_master on 3/12/23, 12:45 PM
Another company asking for interest-free loans in the form of "reservations". What happened to announcing products and releasing them within a few months instead of years?
by danw1979 on 3/12/23, 9:14 AM
They lost me at weird shaped steering wheel and massive touchscreen.
by voytec on 3/12/23, 9:01 AM
When this baby hits 88mph, we're gonna see some serious shit.
by Dave3of5 on 3/12/23, 1:53 PM
This looks to me to be close to 100% a scam. Avoid at all costs.
by WirelessGigabit on 3/12/23, 5:20 PM
1) You can sell your slot to someone else. Bad idea. Now we'll get slot hoarding.
2) Why does the website like need a chat? Not to mention the obnoxious chat popup sound...
by whywhywhywhy on 3/12/23, 3:52 PM
Lame you’d make something that just looks like everything else. Don’t really see the point of making something so un-opinionated
by symlinkk on 3/12/23, 8:39 AM
The result of a world where cars are nothing more than shells around batteries with brand names on them
by user_named on 3/12/23, 7:33 AM
The copy on that page is just awful.
by cf100clunk on 3/12/23, 3:30 PM
Coming soon: trademark suit from Alfa Romeo, whose parent company Stellantis also owns the trademark to the Lancia Beta name. The carmaker (and likely the courts) won't care about whether DeLorean would argue such tech terms as alpha and beta are fair use. What the heck were DeLorean (not) thinking?
EDIT: replaced FIAT with Stellantis.
by madduci on 3/12/23, 12:17 PM
Good luck with those doors in a parking lot in a shopping centre.. how do you go out?
by 29athrowaway on 3/12/23, 4:56 PM
If cybertrucks were street legal and available, I would go for that.
by bitwize on 3/12/23, 12:36 PM
Great Scott. Or considering that it's the Alpha 5, Ay-yi-yi-yi!
by zft on 3/12/23, 8:18 AM
am i only one who sees "CIVIC" on the rear lights?
by jadbox on 3/12/23, 1:18 PM
Does it have a ChatGPT-powered voice in the car dash?
by busterarm on 3/12/23, 10:30 AM
I had to remind myself that John DeLorean is dead.
by czierleyn on 3/12/23, 10:16 AM
We don’t need another supercar for the rich.
by wigster on 3/12/23, 2:56 PM
why would you take the brand delorian and the NOT USE the only thing that is iconic which is the DMC logo?
crazy
by j_crick on 3/12/23, 9:04 AM
Needs more touchscreens.
by gizajob on 3/12/23, 2:12 PM
The DeLorean Tesla
by fvilers on 3/12/23, 7:31 AM
The real question is could it be used to travel back in time?
by LightDub on 3/12/23, 11:09 AM
Depressing.
by moritz on 3/12/23, 11:59 AM
Pathetic.
by andsoitis on 3/12/23, 7:14 AM
Really gorgeous. Those subtle dragon fins, the fluid yet opinionated geometry.