by BryanBeshore on 11/1/22, 5:42 PM with 967 comments
by dan-robertson on 11/1/22, 9:28 PM
But other people use Twitter in different ways. If you mostly use it as a social network between your friends you might not care because they’ll presumably see your tweets because they follow you rather than because they found them in search or whatever.
If you’re using Twitter as a forum for discussions about some topic of your interest, maybe you’ll end up feeling crowded out in replies by people with the check. But if you’re at risk of being crowded out then maybe Twitter isn’t working so well as a forum. And I think that if eg A follows B and B retweets you, A should see your tweet whether or not you have a check. Maybe that isn’t so true with the non-chronological feed. If people in the community follow you then, depending on the dynamics, your opinions could still be spread via retweet rather than getting lucky in your position in the replies, no?
If you’re some reply guy, maybe your tweets should be downranked but then if you’re serious about it then I guess you’ll pay.
by danpalmer on 11/1/22, 6:17 PM
Twitter should not be editorally curating people through verification, making verification only about ID and being a real person is a broadly good change, as long as it's not necessary for participation. Brands, celebrities, those in the public eye could benefit from this. Needs to be implemented with care and ideally with a branding change so as not to confuse users as the semantics change.
The bad:
$8 is way more than the profitability of an ad supported user. There's no excuse for "half the ads", it should be none at all. See: every streaming service. (Edit: ok some streaming services have ads, but for most online content - video, journalism, etc, if you subscribe there are no ads, it's just nickle-and-diming users to give them a bunch of ads, particularly when the marginal cost for Twitter Blue is essentially zero).
The ugly:
Paying $8 to get your voice heard by more people biases towards those with means rather than those contributing to the conversation. At best this will reduce conversation quality on Twitter, at worst this is ripe for abuse.
by Waterluvian on 11/1/22, 6:18 PM
Has a business ever publicly quantified how many ads you get? Does YouTube say, "we expose you to an average of x seconds of commercials and y pixels of static ads"?
How do I know what half should be? We've all been there: "it feels like YouTube has cranked the ads way up lately..." Will "half" just become "full" when "full" gets doubled next year?
by jdlshore on 11/1/22, 11:36 PM
Why? Two reasons.
1) Funding social media through advertising has led to dysfunctional outcomes like outrage being more visible than high-quality content. I’m in favor of alternative revenue streams, although they have to provide value, and removing ads doesn't count as providing value.
2) My Twitter account is part of my consulting business. Eight dollars a month isn't much to pay if it improves my visibility or perceived legitimacy. I'd be willing to try it for a year and see how it works out.
FWIW, I wouldn't have been willing to try it at $20/mo.
by pkulak on 11/1/22, 10:39 PM
This is why the Model X has those silly doors.
by minimaxir on 11/1/22, 5:48 PM
This pricing clarification is most likely due to Stephen King's complaint: https://twitter.com/elonmusk/status/1587312517679878144
> We need to pay the bills somehow! Twitter cannot rely entirely on advertisers. How about $8?
by thorum on 11/1/22, 6:21 PM
by qwertox on 11/2/22, 6:54 AM
That's why I don't understand why they want to charge for it.
Maybe a better thing would be to charge per-1000-followers (or per-10000 or bigger brackets) starting at a given threshold, as long as the account is used commercially, where being a star or influencer also counts as commercial use. But maybe even this is a bad idea, but in my eyes a bit better than charging for the blue check mark.
by Imnimo on 11/1/22, 7:44 PM
It feels like I'm being asked to pay $8 to solve a problem that belongs to Twitter (too many bots), not a problem that belongs to me.
by bedast on 11/2/22, 2:01 AM
When asked about this potential problem, Elon actually replied "That already happens very frequently".
He has no plans to solve this problem. He accepts it as the cost of doing business. He sees no problem with this. There's nothing to solve.
I think I saw somewhere where he commented that Twitter wouldn't be able to survive on advertisers alone. Well that's because advertisers are likely to flee.
Forget about the idea of it becoming a "free speech" hellscape. It's going to become a scammer's paradise.
His lackadaisical attitude shows he really doesn't care about making Twitter better. It's now an expensive toy that he owns. And that's how it always was going to be.
by trh0awayman on 11/1/22, 7:24 PM
That's the real town square. Let me sleep in the gutter!
by harry8 on 11/2/22, 12:05 AM
No politician nor public servant nor government department should be able to use it under those circumstances.
They really need silent accounts, that cannot tweet and are completely anonymous.
by tyrust on 11/1/22, 6:47 PM
Otherwise, impersonators can pay to get the blue check. In the long term, maybe this is fine, but in the short term every Twitter user is going to have to adjust from the old meaning of the blue check (user $foo is actually person $foo) to the new meaning (user $foo pays $8/mo).
[0] - "The blue Verified badge in Twitter lets people know that an account of public interest is authentic" - https://help.twitter.com/en/managing-your-account/about-twit...
by VectorLock on 11/2/22, 3:01 AM
As one of the former heads of product at Twitter said they wanted to add multiple types of badges. You have a badge for verified identities, you have a badge for people who want to remain anonymous but pay to participate so they can provide a hint they're not spammer, and you provide a badge for notable personalities.
by sliken on 11/1/22, 10:40 PM
Now there's a $8/Month incentive for the top users to leave ... seems backwards. They should be paying the top users to stay so the 95% has something to read.
Imagine if youtube creators had to pay instead of be paid.
by ljw1001 on 11/1/22, 7:30 PM
Instead of conversation about how Elon would use twitter to undermine democracy, civil discourse, whatever, everyone is talking about what’s a fair price to pay him to undermine democracy, civil discourse, whatever.
by jxdxbx on 11/1/22, 6:30 PM
by frankjr on 11/1/22, 6:39 PM
> We’ve launched Twitter Blue in the US, Canada, Australia, and New Zealand. In these regions, Twitter Blue is available for in-app purchase on Twitter for iOS and Android, or on twitter.com through our payment partner Stripe.
by throwaway04923 on 11/1/22, 10:34 PM
This is not going to help their finances either. Someone [1] did a calculation:
"If one in five current blue ticks paid $20 a month that would raise just under $15 million a year for Twitter… Twitter’s current revenues (mostly from ads) are $5 billion a year. Musk’s apparent plan would generate about 30 hours’ worth of annual revenue."
by Nition on 11/2/22, 7:47 AM
by corytheboyd on 11/1/22, 10:39 PM
by rnxrx on 11/1/22, 8:19 PM
by rcarr on 11/1/22, 7:48 PM
"$COMPANY_NAME is currently free to use. Unfortunately, we do have employees and computers to pay for to keep things running. When we hit 1 billion users, we intend to start charging all our users a very small fee: 1 hour of minimum wage in whatever country you live in for an entire year's access. For example if you live in the UK, this means you'd only pay £9.50 for the entire year. If you live in Portugal, you'd only pay €4.38 for the year. Your first year will always be free to see if $COMPANY_NAME is right for you.
Your IP address currently shows you're from $COUNTRY_NAME. This means a year's access for you would be $COUNTRY_MINIMUM_WAGE. This fee will only ever increase if your government increases the minimum wage of your country and will always stay pegged to that rate.
This means that, regardless of where you live in the world or how much you earn, access to $COMPANY_NAME only requires, at most, a single hour of your time each year to continue using. This allows us to keep the platform free from ads, tracking, and from wasting money on useless VR products nobody wants. Help us build a better, fairer future for everyone: not just shareholders."
by BryanBeshore on 11/1/22, 5:42 PM
- Priority in replies, mentions & search, which is essential to defeat spam/scam
- Ability to post long video & audio
- Half as many ads
by yoelo on 11/2/22, 8:50 AM
by woodruffw on 11/1/22, 6:37 PM
Why would I pay $8/month for a materially worse experience?
by DeathArrow on 11/2/22, 7:01 AM
But it seems reasonable for an app having payd and free tiers, with the free tiers being add supported.
Somehow the app has to pay bills and staff.
If I'll find Twitter of any use at some point in time, I will pay $8 if that will yield some benefits over free tier.
Some people can't afford to pay or don't want to, which is why there is also a free tier. It isn't like Musk forces everyone to pay, but if you derive some value from Twitter it is normal to pay.
I guess some people hate Musk and they are going to great lengths to justify their hate coming with puerile reasons about why Twitter suddenly became 'bad' and predicting it a quick death.
by Finnucane on 11/1/22, 5:47 PM
by XorNot on 11/2/22, 12:43 AM
So turning it into a paid-for service puts Twitter in a weird spot, where they can probably be sued again about this because "verified only if you pay" is alternatively interpretable as a shakedown racket - and Twitter knowingly allowing people to misrepresent their identity to defame people makes Twitter liable again.
But (2): this just isn't worth any money to anyone. There just aren't that many people for whom Twitter-verified is a worthwhile expense. Word-of-mouth verifies accounts easily, and once everyone knows @nyTimes is the New York Times official account or whatever, then its entirely unlike something like TLS where the process provides an active component in validating or securing the content or link. Optimistically this is worth like USD$30 million a year to Twitter...out of about USD$5.5 billion of year-over-year revenues. Or about 47 hours of revenue.
[1] https://www.hollywoodreporter.com/business/business-news/ton...
by tlhunter on 11/1/22, 10:37 PM
There will probably be a new advertisement segment for users of Twitter blue. Companies will be able to advertise specifically to users willing to pay to disable ads aka more likely to have disposable income. Premium ads for the high spenders.
by eric_b on 11/1/22, 9:49 PM
by schmichael on 11/1/22, 9:20 PM
by serf on 11/1/22, 10:35 PM
is anyone sick of this salesman shtick? it's even more egregious when used as some form of crusade for the people.
let's be clear here, the 8 dollars a month is the motivation. He doesn't give two-shits about any moral sense of right or wrong or the well-being people that used the service.
he'd be more respectable/relatable if he had said "It's 8 bucks a month because I need to pay back the loans."
by MKais on 11/1/22, 10:30 PM
The same logic for twitter gives $45B/400M users = ~$110/user.
99% of those users are useless but 1% are not.
In my view, Twitter is a propaganda machine with its 1% influencers/journalists/prophets that overflow world media and their billions of viewers/consumers/voters.
by KingOfCoders on 11/2/22, 7:45 AM
by registeredcorn on 11/1/22, 11:05 PM
If it succeeds, then the containment mechanism of Twitter is intensified even more, due to twitter-users feeling the need to "get the most" out of their reoccurring monthly bill, in effect leaving the remaining fun outskirts of the internet unmolested by comparison.
by LrQSs8Dq on 11/2/22, 7:15 AM
Asking as someone who doesn't care about social media at all, and has never used Facebook or Twitter, except for clicking the occasional link to some tweet.
by cocoland2 on 11/2/22, 4:34 AM
by bentt on 11/1/22, 6:23 PM
That said, this doesn't really say "Global Town Hall".
by lapcat on 11/1/22, 10:22 PM
by SandersAK on 11/2/22, 2:54 AM
by tmellon2 on 11/3/22, 8:09 AM
At best assuming approximately the 420,000 [see Ref.1] folks currently on twitter will pay $8/Month - which gives about $40 Million in *annual* revenue.
Will the economics work if the advertisers stay out ?
Also, why charge in the first place if the number is too low ( < $40 Million).
Source : [1] https://www.statista.com/chart/28633/verified-users-on-twitt...
by caldarons on 11/1/22, 8:45 PM
I guess what I am trying to say is that for 8$ every month you should be getting more than just a status symbol (which possibily not that many people care about anyway) and be stuck with ads.
Also, if Twitter is serious about creating a revenue stream for creators it should focus on creating valuable experiences for users that incentivize loyalty to the creators and not hand out verification status (which would become insignificant anyway if everyone has it).
by anarticle on 11/1/22, 9:04 PM
Probably this will increase SNR of twitter to some degree, we'll have to see!
by bambax on 11/1/22, 6:39 PM
> Musk wants to start charging people to have a little blue check mark next to their names on Twitter. I wrote yesterday about reports that the price will be $19.99 per month, but that seems not to be a final decision, and other numbers have been suggested. Also last night Musk was personally negotiating the price with Stephen King. “$20 a month to keep my blue check?” tweeted King. “[No], they should pay me. If that gets instituted, I’m gone like Enron.” Musk replied: “We need to pay the bills somehow! Twitter cannot rely entirely on advertisers. How about $8?” I absolutely love that, in between his busy schedule of reading printouts of 50 pages of code per Twitter employee to decide who to fire, Musk is personally going to negotiate commercial terms with each of Twitter’s hundreds of thousands of verified users. I have a blue check, I’m gonna tweet “I’ll pay $7.69” and see what he says.
by abhaynayar on 11/4/22, 1:40 PM
The verification badge will only be used to know whether someone is human verified against an ID. And the other indicator will tell whether they’re a celebrity.
This way we will still have a way to know whether it’s a celebrity, and it will also solve the bot problem.
by lossolo on 11/1/22, 10:30 PM
by atYevP on 11/1/22, 9:28 PM
They should have:
1. Created a new “VIP status symbol” icon (diamond?) for people who care / need / want the prestige (charge for it or don't) - I'd almost fork the existing checks over to it for simplicity.
2. Kept blue check for actual identity verification (this is a real human).
3. Added features people care about (editing / etc…) to Blue and charge for them.
Tying the verification to features is...just odd. #sigh
by AtNightWeCode on 11/1/22, 9:33 PM
I think cost might be a problem with Blue. I mean, I collect domain names for fun. I don't think Twitter can provide the right tools to guard against false blue account claims.
by MopMop on 11/1/22, 7:38 PM
by sneak on 11/1/22, 9:32 PM
They were using phone numbers for antispam; hopefully $8 will serve the same purpose.
Twitter’s had employees that sold user PII to murderous foreign governments. It is not safe to have PII associated with a sufficiently controversial Twitter account. Maybe they can accept crypto payments for this during signup.
by arctics on 11/1/22, 9:57 PM
by mikestaub on 11/3/22, 3:27 PM
by Havoc on 11/1/22, 10:45 PM
I bet they can sell this twice. Once here and once to advertisers that want to advertise to the more exclusive crowd
by nothatscool on 11/1/22, 10:32 PM
Edit: They already plan to add a tag for public figures.
by chatterhead on 11/1/22, 9:07 PM
Should be: $1.99 for every user with optional $7.99 upgrade to validated ID/Blue checkmark. No ads. Way fewer bots.
Focus completely on functional/feature engineering and dismantle advertising system.
Branch out into VOIP/Email services. Total communications platform instead of "social media" should be his direction.
by tqi on 11/1/22, 11:13 PM
by notatoad on 11/1/22, 6:24 PM
If it does, $8/mo for a blue check and reply priority seems like a pretty good deal for all those people impersonating Elon musk to run crypto scams
by rideontime on 11/1/22, 5:47 PM
by entropicgravity on 11/1/22, 9:39 PM
by lern_too_spel on 11/2/22, 3:48 AM
by plaidfuji on 11/1/22, 10:18 PM
by supernova87a on 11/1/22, 6:35 PM
by PaulWaldman on 11/1/22, 9:47 PM
This would align the value and goals for both Twitter and blue checks.
by booleandilemma on 11/1/22, 8:34 PM
Would it have made any financial sense? Of course not. Would it have been the ultimate post-modern, trollish, liberating move imaginable? Absolutely.
by dgudkov on 11/1/22, 7:46 PM
by yalogin on 11/1/22, 11:47 PM
by tppiotrowski on 11/1/22, 11:15 PM
Up to 1000 followers = free tier
1000 - 100,000 followers = $8/month
100,000+ followers = Call us
Edit: The fact that Truth Social was bankrolled to the tune of millions of dollars should illustrate the value of being able to tweet to the masses.
by nemo44x on 11/1/22, 11:03 PM
Just killed the spammers and bots.
This is less about making huge profits and more about making it not worth it to pay money to spam and get banned.
by rsync on 11/1/22, 10:17 PM
It's a tough engineering problem but surely someone could solve it ...
by randomopining on 11/1/22, 9:48 PM
1. Charge $8/mon and a bunch of people will pay 2. Fire a bunch of engineers 3. Twitter looks way better on paper 4. Flip the company in 18 months when rates go down and market is better esp tech
by Invictus0 on 11/1/22, 11:47 PM
by empressplay on 11/1/22, 10:20 PM
by fnordpiglet on 11/1/22, 9:46 PM
by rongopo on 11/1/22, 10:52 PM
by fullshark on 11/1/22, 9:27 PM
by smeagull on 11/2/22, 12:09 AM
by mesozoic on 11/2/22, 6:27 PM
by rongopo on 11/1/22, 10:50 PM
by r2222 on 11/2/22, 6:14 AM
by bloomingeek on 11/2/22, 2:09 AM
by mypastself on 11/1/22, 6:32 PM
by memish on 11/1/22, 8:47 PM
Charging for the blue check moves it from a status symbol to a utilitarian one.
It elicits shrieks because it’s more about leveling the playing field than making money.
https://twitter.com/naval/status/1587523978456748033
The blue checks wanted to abolish billionaires, in the name of equality.
The billionaire will end up abolishing the blue checks, in the name of equality.
roughly speaking: blue checks are about status and tech billionaires about startups. It's old money vs new money.
Old money wanted to kill new money. New money is wiping out the status of old money.
The blue check actually arose as an anti- impersonation tool. Twitter was forced to implement it after complaints.
But people who are impersonated tend to be "important". So it became a status symbol. Especially for writers.
The one form of equality a journalist will always resist is the idea that everyone is now equal to a journalist.
But that's what universal verification does. Everyone who needs one can pay for a blue check. Bots get taxed. Twitter makes money. Establishment journos hardest hit.
Further reading
1) @sriramk on social networks as games: https://a16zcrypto.com/social-network-status-traps-web2-lear...
2) @eugenewei on status as a service: https://eugenewei.com/blog/2019/2/19/status-as-a-service
by sduta878 on 11/2/22, 4:10 AM
by takanori on 11/2/22, 2:06 AM
by rconti on 11/1/22, 9:46 PM
If (say) 5% of people leave Twitter, will journalists notice? Of course not, they'll just keep pretending like "people on twitter" == "people".
by davidguetta on 11/2/22, 3:40 PM
by __derek__ on 11/1/22, 6:34 PM
by tough on 11/1/22, 8:35 PM
by elorant on 11/1/22, 8:36 PM
by magnusss on 11/2/22, 3:24 AM
by NomDePlum on 11/1/22, 11:11 PM
by kylecazar on 11/1/22, 10:16 PM
by aantix on 11/1/22, 6:39 PM
by biohacker85 on 11/2/22, 6:13 AM
by jaimex2 on 11/2/22, 1:09 AM
by Overtonwindow on 11/1/22, 6:20 PM
by cr4nberry on 11/2/22, 1:13 AM
by type-r on 11/1/22, 9:41 PM
by whywhywhywhy on 11/1/22, 9:45 PM
by ljw1001 on 11/1/22, 7:19 PM
by Aleksdev on 11/2/22, 1:35 AM
by yazzku on 11/2/22, 12:57 AM
Like paying to watch ads on television.
by hunglee2 on 11/1/22, 6:25 PM
The bad news is that it recreates the lords vs servants dynamic that Musk is claiming to want to get rid of. $8 is not much for everyone reading on HN, but guess what, we are very much the in the globally privileged 1%. He later adds something about purchasing power equivalent, but localised pricing suddenly makes this into a much bigger technical challenge
by bjourne on 11/1/22, 9:28 PM
by MonkeyMalarky on 11/1/22, 9:16 PM
by anon115 on 11/1/22, 10:33 PM
by fleddr on 11/1/22, 11:43 PM
For quite a few "check marks" it will feel as a massive downgrade. Not only are they no longer special, they even have to start paying to be less special.
Yet for many, they have nowhere to go. Their current status (followers) is often unique to Twitter and not easily replicated elsewhere. Many came to power by years of unhinged "hot takes", the check-mark, and algorithmic boosting. This tactic doesn't really work on any other social network, not by posting small and ridiculous pieces of text.
Some dare to even flip it and claim they should not be paying, they should get paid, for they are "creators". I consider that to be quite generous. Sure enough they generate activity/traffic, but that's not the same thing as creating.
On Youtube, you can find videos of incredible production value. Case in point: https://www.youtube.com/watch?v=saWNMPL5ygk
Now, that's a creator. Tweeting "Biden sucks" creates outrage, but is not a creation. Stephen King is a creator as a novel writer, but his tweets specifically are not creations of any value on their own.
The way I draw this line is simple: can the creation stand on its own and widely be perceived as having value? For the video I linked to, clearly yes. For a tweet, when you disassociate it from who said it...nah.
With "value", I mean value to us. Clearly a rage tweet generating a lot of traffic and ad impressions has value to Twitter, but in my book that doesn't make you a creator that needs to get paid.
Musk has hinted though that he wants to onboard long form content and native video, so that could change things.
Finally, other than this leveling of status, I hope obscene algorithmic boosting is also looked at. One is often puzzled to see a random idiot having hundreds of thousands followers whilst producing nothing but mediocre garbage. The ultimate example has to be this:
No, I have nothing against that newspaper nor do I find them idiots. That account has over 50m followers yet near-zero engagement.
by paxys on 11/1/22, 8:36 PM
by seydor on 11/1/22, 5:53 PM
by jfranche on 11/2/22, 5:30 AM
by thebeastie on 11/1/22, 6:31 PM
by wnevets on 11/1/22, 8:30 PM
by marktangotango on 11/1/22, 6:33 PM
Not only do I find the content vastly uninteresting, the way the content on twitter is reported by mainstream media is exhausting. I could really care less about the stream of conscious tweeting of celebrities and politicians. It's not "news worthy" in my estimation.
But clearly a lot of people find it useful, I am completely mystified how this could be.
by alberth on 11/1/22, 10:25 PM
This is Elon tactics 101.
You anchor people high with leaking outlandish (incorrect) pricing, that way when you officially announce the (always intended) pricing - it seems like a deal.
by hendersoon on 11/1/22, 8:00 PM
I have an alternative suggestion. How about I don't pay Twitter one red cent and continue to block their ads?
by smittywerben on 11/1/22, 10:55 PM
Literally it has penis pics, OnlyFans referrals, and an occasional sliver of humanity which has me question what they did to be flagged as always dead. But not my replies.
My replies only appear on my profile under the Tweets and replies tab.
In some cases, I would rather be in the click for more 'penis bin' than be shadowbanned.
People should Tweet directly at the person instead of hogging the reply space with OT insults.
edits: wording