from Hacker News

Ageless and scandal-proof: Chinese tech groups bank on virtual influencers

by 609venezia on 10/10/22, 6:06 AM with 1 comments

  • by hunglee2 on 10/10/22, 6:14 AM

    we might have already reached peak human influencer - the (inevitable) scandals that come from living a human life is the single biggest risk factor in hiring a celebrity to promote your goods / service. A virtual influencer never runs that risk, operates 24/7 and maybe even offers 'scalable personalisation', interacting with fans in a hyper customised way.