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The splash page that drove up conversion by 300%

by yosho on 11/15/11, 11:15 PM with 31 comments

  • by yosho on 11/15/11, 11:29 PM

    Hi, I'm one of the creators of the landing page. We thought traditional beta signup pages were boring (ie. Launchrock style) so we added a "Ravn Hunt" game to our landing page. Our landing page was pretty traditional beforehand, but after the game, user conversion went up as people became more engaged, and kept playing for the invite code.

    It also helps that we invite the top 10 users who achieve the highest score everyday so that people have a goal to reach to get the invite. And of course, the Facebook share button helps with spreading the word.

    ---edit---

    Here's a pic of our old landing page http://i.imgur.com/ZhURi.png

    It was pretty straight forward, full size image in the background with a simple Request Invitation button in the middle. Hope that helps.

  • by civilian on 11/16/11, 12:09 AM

    My coworkers are wondering why you're encouraging potential users to shoot your mascot/namesake, but my coworkers are nitpickers. That was fun!

    If you do: $('div.ducks').mousedown(); in the developer console it's pretty hilarious.

  • by ttrtwrtwrtwr on 11/16/11, 2:09 AM

    I just added a made up email just to see your game. Does that really help you?

  • by blake8086 on 11/15/11, 11:24 PM

    What was it before? How did you test the change? What can anyone learn from this?

  • by kyledr on 11/16/11, 12:11 AM

    I had top score until someone got a score of 100001158 (mine being 3385. You may need to take extra measures to ensure the scores are valid and from the game.

  • by psykotic on 11/16/11, 12:50 AM

    I'm running on a 12-core machine with a high-end GPU on the latest version of Chrome and the parallax scrolling is _still_ hitching. Just sayin'. :)

  • by jastanton on 11/16/11, 12:13 AM

    you should obfuscate that js ;)