by beweinreich on 3/15/22, 2:16 PM with 332 comments
by rchaud on 3/15/22, 4:48 PM
As for "Gen Z preferences", I don't think there's enough to go on here to prove that. I'm over 35 and have watched user interfaces go from the the fun, colourful and UNIQUE designs of the 2009-era iOS apps to the hyper-corporate, boring af grid system that's "Apple Approved". Android is similar, w/ Material Design. I think they have a new one now that replaces MD, but I can't be bothered to look it up.
You're creating a video speed dating app. Dating is supposed to be FUN. Why design it like Zoom? Have you used trivia apps like QuizUp? You'll notice how different the design and dynamics are compared to most apps that are designed to render text/image data in specified fields.
Also look at TikTok/Douyin for an example of unconventional app design. They could have just copied Instagram, which is blandness personified. But they went with an unfamilar style that nonetheless took off. Nobody's asking "how do I turn my camera on" there, are they?
by munificent on 3/15/22, 4:38 PM
> "How old are you?" I asked.
> "Twenty-five."
> "Of course you are."
You will never, ever, ever do good design while holding your audience in contempt.
They are fully and completely entitled to their aesthetic preferences and those preferences have absolutely no bearing on their worth or right to enjoy the products they use in whatever way they choose to use them.
If you can't have enough compassion for your users to design something they love respecting who they are then you shouldn't be designing for them.
by cptcobalt on 3/15/22, 5:26 PM
The mock [1] even radiates the "millennial snowflakes" energy that used to be prevalent, with the "You are unique. You are different".
Thinking about it further, I actually think this is a super clickbait way to get hits and link clout? If you look at their blog [2], it's really just advertising all of the different dating verticals this company runs. And gosh, the names are horrifically cringey. "Sappho Dating", "Matzoball Dating", "Subtle Curry Dating"?
1: https://uploads-ssl.webflow.com/6197f007be798d88368f80d7/623... 2: https://www.getfilteroff.com/blog
by dugmartin on 3/15/22, 2:49 PM
by jdlyga on 3/15/22, 2:53 PM
by lancesells on 3/15/22, 2:33 PM
by graderjs on 3/15/22, 3:57 PM
He couldn't have known it, but at that very moment, the same conversation, and the same bewilderment, was being had, in offices over lunch hours, around dinner tables in startup work condos, all across America. Something had shifted.
In later years this age would come to be known as: The Dawn of the GenZ School of Itinerant Design. GenY art historians with goth hair and overcoats tried and failed to analyze it as a "return to the retro-aesthetics of MySpace and Geo-cities, heralded by Glitch", but the labels never stuck. Older, wiser and more bitter professionals, fustily defogging their glasses while seated defeatedly at their architect-style slanted drafting desks (with optional standing desk accessory), would oftentimes mutter to themselves, alone at night in their downtown 23rd-floor apartments, lit only by the synthetic warm-LED glow of their ironically chosen "Banker's lamps", a different name for this cultural watershed: "The End-times' Madness." But nobody listened to them anyways, and they didn't much care.
by dec0dedab0de on 3/15/22, 2:32 PM
by burlesona on 3/15/22, 2:40 PM
The "gen-z" look reminds me of the early web when people thought that <blink> and <marquee> were really exciting html elements. Those were noisy pages, but they had the feeling of an enthusiastic hobbyist scrapbook, and that was part of the appeal. "I could make something cool like that." That "artsy teenager's notebook" aesthetic is like the 90s web reborn in high def, this time with 40mb of javascript along for the ride.
by user_7832 on 3/15/22, 3:25 PM
As someone presumably from Gen Z, I find both interfaces either bad or terrible. The partiful design is outright tacky and looks terrible (nothing homogeneous, questionable design choices etc) but Filteroff has so much whitespace it feels like it was designed by soulless corps at Uber or Facebook who just studied from Pinterest.
And as a GenZ who's immersed in tech (news), the fact that this is the first time I'm hearing of Gen Z design definitely raised my eyebrows.
by mamoriamohit on 3/15/22, 2:48 PM
Heart broken.
But I grew to love the minimalism design.
Recently I started Youtubing and make designing thumbnails, minimal doesn't work. The demography 18 to 35 year old prefer something that quickly grabs their attention.
Amused to see the trend seeping into UI/UX as well.
by asciimov on 3/15/22, 3:56 PM
I did dark modes before it was cool, but now that I'm getting older, I want some kind of grey mode. Something that doesn't feel like I'm looking down the barrel of a flashlight nor something that's gonna cause eyestrain.
As for all the flashy doodads and movement. That's more designing for psychology than aesthetics. Movement looks exciting, and has been used successfully for years in other mediums.
by hammock on 3/15/22, 2:33 PM
I'm not a gamer so maybe I'm just not used to it. Fortnite seems like another example of how "Gen-Z" and headachy a digital environment can be.
For sure people will downvote me for not being a gamer who gets it, or for being an old fuddy-duddy. Wanted to provide the perspective though.
by whywhywhywhy on 3/15/22, 4:13 PM
Think it's just more the SV aesthetic that was spawned from iOS7 and Material design era forwards was originally meant to be the glass of water in the land of skeuomorphism has instead become the aesthetic of all products the optimize for conversion rather than experience.
All your kind of miserable experiences in the notification misery mobile world have the background muzak of iOS7 and Material design. It's almost like carpet and celling tiles of the DMV.
And west coast/SV just doesn't understand anything beyond this aesthetic anymore, there is no charm or whimsy in any of their products, even when they try to forcefully inject charm into it like with Memoji the end result comes across like a robot make it, it's just not actually cute or funny just feels gross somehow like there isn't any cuteness, humor or wit to any of it and it's super apparent when you compare it to similar products like Line Friends or even Bitmoji manages to have wit to their work.
You've pushed a whole generation of designers in SV to focus on the wrong thing really and this is why all these SV platforms will eventually be up for grabs and the ones that dethrone them are going to be coming from strange places and wont be understandable to the current platform barons. Look how alien Tiktok was to IG they're still trying to replicate it but its almost like they can't understand it and I don't mean because it's a Chinese product I just mean the muscles required to understand what make it great have completely atrophied in SV product designers.
by zthrowaway on 3/15/22, 3:09 PM
Completely off topic, but why do I need to know your sexuality? Seriously, can we stop doing this? It does not matter.
by wrycoder on 3/15/22, 2:43 PM
The Recyclable Camera Includes development, a prepaid mailer, & free shipping.
Photos are sent straight to your phone, where you can upload them to your Partiful party page.
Go ahead, make some memories
(The specs: Premium Kodak 400 ISO 35mm film with 27 exposures.)
Really? Everything old is young again!
by aasasd on 3/15/22, 5:58 PM
Perhaps the author should also learn that just like there's a ‘fashion statement’, so there's a ‘design statement’—though I'm not sure of a proper term for that.
P.S. The imagined ‘Filteroff for Gen-Z’ screenshot is barely less sterile than the baseline, and it's almost textbook corporate bells-and-whistles to ‘reach the young audience’. Perhaps the author would want to run the imagined design by Anya again.
by wwilim on 3/15/22, 2:48 PM
by yakubin on 3/15/22, 3:53 PM
Overall, modern design is awful.[1]
Regards,
A Gen Z-er bitter that Win11 is going to bring round edges back[1]
[1]: Yes, it looks like I've run out of positivity for the day.
[2]: Rough edges of Win10 were the best thing about its design, that was otherwise questionable in other places.
by altcognito on 3/15/22, 3:32 PM
I'm not a designer, but that's the first thing that comes to mind when I see the "correct designs." You have zero branding. What website am I even on?
by josho on 3/15/22, 2:52 PM
Yes, the last few years has seen iOS design trends to learn towards sterile apps where there is little uniqueness across apps.
This is good for novice users, the consistency makes it easier to onboard into a new app. The downside however is that many apps feel the same and have little differentiation.
The solution is to invest in UX and design to find ways to give your app a personality while keeping with the visual affordances users have learned. The solution is most certainly not to add sparkles and off angle text boxes.
by usui on 3/15/22, 2:28 PM
by diegoperini on 3/15/22, 2:28 PM
by andrewzah on 3/15/22, 5:44 PM
2. This is an ad, and seems like it was intentionally written as flamebait.
by mellosouls on 3/15/22, 5:15 PM
I like Filter Off, it's a breath of fresh air in the dating app space though the last time I looked at it it was mobile only which kind of dissuades those of us on the cheap end of the camera spectrum...
by pier25 on 3/15/22, 4:37 PM
The first company I remember was Dropbox but they seem to have backpedalled on that when looking at their current homepage.
Gumroad or Xolo recently updated their websites and are perfect examples of what I'm talking about:
by mostlysimilar on 3/15/22, 4:04 PM
I'm so tired of every interface being just floating text on a white background with excessive whitespace. A border differentiating parts of an interface seems to terrify modern designers.
by cardiology-fat on 3/15/22, 4:58 PM
Back in the late 2000s, those laptops would be covered with various stickers -- Obama, sports, home star runner, etc. The last decade or so they have just been shiny unadorned metal or plastic.
This year amongst my 18 year-old students, the stickers have started coming back.
by egypturnash on 3/15/22, 5:19 PM
Hire an artist, get some kind of fun mascot drawn, make some font choices that aren't the same ten fonts that ship with iOS, get them to do some comps of really out-there ideas to make it a fun place to come look for someone to date. Right now it's just the Grey Zone. Come here to look for a grey person to have boring grey dates with. Woohoo.
Change the look now and then. For holidays. Big ones, little ones, local ones, made-up ones. A real-world meeting place would do this, why shouldn't you? Talk to the same artist about doing that.
Hell, even pick a day in the middle of winter to be Grey Dates Day and have a monochrome skin for laughs. Whatever. Get some color and whimsey in there.
(The post ends with "we're hiring a creative director" so I guess they're kinda looking for an artist now.)
by rexpop on 3/15/22, 6:38 PM
> Apps like Seamless and Yelp listen in on our adult lives, then speak to us like children
> In the face of the overwhelming question — “What’s it for?” — a strain of avant-garde art responds by playing up its inutility, she argues. It magnifies its impotence until “it begins to look silly.”
> We cannot find food on our own, or choose a restaurant, or settle a tiny debt. Where that dependency feels unseemly in the context of independent adult life, it feels appropriate if the user’s position remains childlike, and the childlikeness makes sense when you consider that Yelp depends on us to write reviews, and therefore must, like a fun mom, make chores feel fun too.
> There is no better example of cuteness applied in the service of power-concealment than Pokémon Go, which is a large data-collection and surveillance network devised by the former Google Earth engineers at Niantic and then candy-coated with Nintendo IP.
by Arrivest on 3/15/22, 3:08 PM
At the time I was shocked - since when did the google UI become the traditional? They really had no clue how long it took us to get things look right.
by MattPalmer1086 on 3/15/22, 3:56 PM
I don't see myself as broadly similar to other people who happen to be roughly the same age as me. Then again, I'm GenX, so I guess I'm just cynical ;)
by bitwize on 3/15/22, 4:47 PM
That app design looks like GeoCities barfed into a Unicorn Frappuccino. I don't see anyone (except maybe little kids) enduring it for long as a practical UI. As a bit of fun, like GeoCities pages were, sure, why not, but cloying UI becomes psychically fatiguing over time -- a lesson that could/should have been learned from the UI mistakes of previous generations, but alas.
by didip on 3/15/22, 3:16 PM
Compared that to Instagram where the buttons are obvious.
by xhrpost on 3/15/22, 6:27 PM
by mwcampbell on 3/15/22, 4:43 PM
by zzzbra on 3/15/22, 3:21 PM
by seltzered_ on 3/15/22, 4:35 PM
Reminds me a post calling prior, post GAR generation trends as the 'gigabore': https://web.archive.org/web/20170731050026/https://medium.co...
by TrevorJ on 3/15/22, 3:42 PM
We are essentially experiencing 'vendor lock in' in the digital design space, where the tools being used are no longer easily capable of exploring different styles of design beyond the current trend.
by flohofwoe on 3/15/22, 2:37 PM
by bilekas on 3/15/22, 2:48 PM
I can see why the change from minimal to 'busy' would be the inverse when starting from a minimalist POV like the younger generations. Great article.
by michaelcampbell on 3/15/22, 5:49 PM
by tomc1985 on 3/15/22, 3:36 PM
by WesleyHale on 3/15/22, 3:23 PM
The younger people want the pop and sparkles. The older people want what they're using to simply work because they value their time. The pop and sparkles are a distraction that doesn't add to the functionality.
by plaidfuji on 3/15/22, 5:19 PM
In other words, in the long run will this even be a problem anymore?
by jimbobimbo on 3/15/22, 4:46 PM
This boggles my mind that I can't have it in any OS or browser. The fact that I want muted-looking UX doesn't mean that I want the same for content. I can't read white-on-black text for longer than a minute.
by ahoka on 3/15/22, 2:40 PM
by swiftcoder on 3/15/22, 4:56 PM
I don't think GenZ is the problem here. The bland corporate aesthetic that has taken over tech spaces is... bland and corporate.
by 1shooner on 3/15/22, 5:37 PM
by bovermyer on 3/15/22, 6:10 PM
Also, it's possible to have a colorful and energetic design while still being usable and intuitive. An app doesn't have to be minimalist to be functional.
by 2143 on 3/15/22, 5:03 PM
I mean, the author has just a single data point.
The author's friend might just happened to have liked that particular design, and it might not be true for other Gen Z people.
by fleddr on 3/15/22, 3:20 PM
This may be more a case of boomer mode, but I opt for everybody in software development to be put on customer/user email support for a while. It's very educational, humbling, and maddening.
You could have a giant flashing camera button permanently in the UI and you'd still get this question. People still can't find it or they can and then double-click it, shutting it down again. The amount of ways in which people can misunderstand even the simplest of interactions is a sight to behold.
This still pales compared to what for some websites/apps is 75% of their support requests: logging in. You think you've drawn out every process, sub process and exception, but people will find many new ways to screw this up.
One of the core UX lessons is that people don't read anything, so any instruction is in vain. They operate on vague patterns from other experiences, muscle memory and basically just click based on intuition, and if that wasn't what they wanted, they go back and try something else.
by thih9 on 3/15/22, 3:10 PM
by topaz0 on 3/15/22, 4:44 PM
by speedcoder on 3/16/22, 6:46 PM
by vincentmarle on 3/15/22, 4:58 PM
Although their particular design aesthetic is also very common in the NFT space.
by v-yadli on 3/15/22, 4:57 PM
So what is it? Colors? Animations? Gamification? Memes? "Crossing the line"?
by lbrito on 3/15/22, 5:47 PM
by seanabrahams on 3/15/22, 2:56 PM
by Melatonic on 3/15/22, 4:45 PM
by nathias on 3/15/22, 8:48 PM
by tomatohs on 3/15/22, 4:39 PM
by helen___keller on 3/15/22, 3:49 PM
I think, as a millennial, when I was growing up these elements were often design smells: only a boomer will use word art unironically, etc. our clean minimalism became the suffocating corporate vibe of the 2010s (via tech giant software).
Now, word art in the right context can be playful and imaginative without the boomer vibe. Hip startups are disrupting the suffocating millennial minimalism. Brilliant.
by AJRF on 3/15/22, 2:32 PM
By the way I know this resentment is stupid and unfounded in any reality - its just a feeling I have.
I know this is all generalisation and not everyone born between two arbitrary years are like this - but the general vibe I get from their generation is that the kids are going to be alright.
by CyanDeparture on 3/16/22, 9:09 AM
by TeeWEE on 3/15/22, 2:33 PM
by Neil44 on 3/15/22, 3:34 PM
by shp0ngle on 3/15/22, 5:12 PM
Has the OP ever been to MySpace? Before Facebook came in and swooped all, MySpace pages all looked like that.
Is blingee GenZ?
by gnarbarian on 3/15/22, 3:26 PM
by k12sosse on 3/15/22, 4:46 PM
by spanktheuser on 3/15/22, 5:00 PM
Task is generally the correct choice. Consider two apps: One is playful, coy, energetic, private and safe. The other is efficient, prudent, clear and secure.
It’s likely you can confidently determine which is a dating app and which a banking app. If I told you one is a dating app for boomers and the other a dating app for millennials you’ll have a much harder time.
by rthomas6 on 3/15/22, 5:00 PM
Disclaimer: According to my wife I am not to be trusted with decor choices.
by toastal on 3/15/22, 4:47 PM
by jmspring on 3/15/22, 4:47 PM
by herval on 3/15/22, 6:04 PM
by rejectfinite on 3/18/22, 10:05 PM
by hjkl0 on 3/16/22, 6:58 AM
by Double_a_92 on 3/15/22, 3:09 PM
by boringg on 3/15/22, 3:35 PM
by weinzierl on 3/15/22, 3:49 PM
What I desperately need though, is Boomer-Mode. It can be Boomer Light or Boomer Dark but when it is active both are 100% consistent. When I'm in Dark Mode I want everything to be light on dark, no exceptions.
Nothing drives my aesthetic sensibilities - as well as my aging eyes - more crazy than sudden contrast changes.
by jayd16 on 3/15/22, 5:27 PM
by fundad on 3/15/22, 2:37 PM
by blunte on 3/15/22, 4:33 PM
by animalgonzales on 3/15/22, 6:36 PM
by TheRealNGenius on 3/16/22, 4:35 AM