from Hacker News

UX focuses on men’s experience: We need financial products built for women

by yeutterg on 3/10/22, 6:32 PM with 3 comments

  • by brittone on 3/10/22, 7:05 PM

    As someone who works in a related field I really want to understand this problem better.

    However, I am struggling with this article as it continues to state that the problem is UX and feature based without giving any examples of what makes them male focused or what a potential missing feature for women might be.

    All the gendered examples they gave were more about branding, sales and positioning, which I agree should be resolved but is more of a marketing problem to solve than a product one.

    How could someone who has more influence over product than brand make an impact here?