by bcx on 3/6/22, 3:35 PM
I want to hear the story about how they went from 4M in sales in 1998 to 170M in 2021. It might help more entrepreneurs choose to follow a similar direction in building long lasting, opinionated, mission driven companies, and pushing through hard times, rather than taking the quick life changing payouts to see their businesses disappear as they become folded into bigger entities.
by xyzzy_plugh on 3/6/22, 3:31 PM
If you reversed the headline it would honestly make more sense. There's zero chance mind altering substances were not involved when Dr. Bronner's wrote the copy on their products. Just reading the bottles is a trip.
by chillacy on 3/6/22, 4:49 PM
The article doesn't mention this but "employees from Dr Bronner's" (so the story goes, since the event is supposed to be non-corpo) run a pretty huge camp at Burning Man each year, where they provide a large public shower/dance party featuring Dr Bronner's soap. This is such a nice thing to have in the desert where most people don't have running water that people can line up for hours to enter (plus it's pretty cool inside).
by crunkykd on 3/6/22, 7:16 PM
used their soaps for years. dilute it with water and use in foaming pump dispensers for hand soap - super economical. use it to wash dishes versus using name-brand detergents (soap is soap). love their camp at burningman. their heart's in the right place. what's not to like?
by mordymoop on 3/6/22, 3:12 PM
The ramblings printed in the soap bottles have been the world’s longest running stealth ad campaign.
by Overtonwindow on 3/6/22, 2:58 PM
by wodenokoto on 3/6/22, 3:26 PM
Dr. Bronners is (or used to be) the favorite soaps of online forums, since back in the phpbb days through Reddit.
Over a decade ago I bought the cool aid and tried it and it is wasn’t very nice. I really don’t get it.
Seeing it pop up again makes me wonder if they are the original Astro turfing ad campaigners.
by Overtonwindow on 3/6/22, 2:50 PM
We use their peppermint castille soap and it's amazing. I can't imagine, however, if while showering in the morning I started seeing pretty colors, and connected with my inner child.. I might need to call out that day.