by alessiosantocs on 10/6/21, 1:35 AM with 1 comments
by alessiosantocs on 10/6/21, 1:47 AM
I almost gave up running ads because I was getting very confusing results! In a SaaS, conversions are much harder to track: * because of long sales funnels * LTV can be very different for customers coming from ads * churn can be higher * so much more... It's a mess and it's difficult to decide which ad you should spend more money on if you don't have a clear picture of what's happening.
Tracking it down to each visitor makes it super clear.
I'm looking for a few more fellow founders or their marketing team to add to our Beta program. Want in?