by pog92 on 9/1/21, 9:24 AM with 1 comments
I mainly look for co-marketing partnerships cause it's the only collaboration I could imagine for the moment since we're not integrable (so, I'm trying to bundle or cross-sell or pixel swap with other products thought for similar targets, etc).
The criteria I use for selecting potential partners to contact is that: - they're at a similar scale compared to us (otherwise there will be no mutual interest probably) - they serve a similar target
What about you? What is your partnership funnel?
How do you: - structure partnerships? (is there a hidden world outside co-marketing?) - select potential partners? (criteria etc) - contact them and propose the partnership?
by makeitrain on 9/1/21, 4:52 PM
I talk to people about my experience in the workplace and the frictions to productivity and growth, and ways they could be resolved. When my ideas resonate with others, we get excited about the potential to build a more cohesive team and unlock better results and deeper satisfaction. This is the connection I look for in people I want to partner with.
I need to find people who are willing to experiment, and want to keep trying new ways to improve. I really enjoy the dynamic nature of working with technology, and this attitude is critical for long term success. Creating a company culture that embodies this will keep the team on the cutting edge and find new opportunities. I would like to develop effective, repeatable strategies for doing this.
So far I have talked to people in my network. I know I need to take this further to find clients or a team to join.