from Hacker News

Indian Village Renamed Snapdeal.com. And It’s Not A Cheap Marketing Stunt

by suneliot on 6/17/11, 9:36 AM with 15 comments

• by peteretep on 6/17/11, 11:16 AM

  My Dad spent much of his life involved in developing-world water supplies. The class of problems they'd come up against seem to be the prototypical "Westerner Meets World" experiences eg: local priests convincing Brahmins that they'd lose their caste if they drank from newly installed village taps, as they were standing water - the result being that they'd knock the heads off all the taps, destroying the water pressure...

• by nodata on 6/17/11, 12:24 PM

  5000 USD for 15 pumps. 333 USD/235 EUR/206 GBP per pump.

  That sounds reasonable. I'll put 50% of one if anyone wants to co-ordinate a few of these?

• by hugh3 on 6/17/11, 1:19 PM

  I remember the first time I looked at a map of New Mexico and saw there was a town called Truth or Consequences. It sounded like the most awesome name for an old west town ever.

  I was so disappointed when I found out that it was named after a 1950s radio game show.

• by statictype on 6/17/11, 11:34 AM

  Nitpick: The village name is "Snapdeal.com Nagar". Not just Snapdeal.com. I guess it's the difference between 'Orange' and 'Orange County'.

• by naba on 6/17/11, 1:50 PM

  I've had a chance to attend one of his guest talks and talk to him for a few minutes after it. He came across as a very modest and smart guy. He has graduated from Wharton, had previously launched a detergent product Dropps which was very successful. I am not surprised that he is doing something nice.