from Hacker News

Unbundled Capital

by adora on 3/18/21, 4:31 PM with 1 comments

• by tg3 on 3/18/21, 5:12 PM

  The specific framing of founders buying capital (dollars) is super helpful in understanding VC behavior, which is nearly are marketing.

  VC’s sell a commodity product, money. In order to sell it, they add marketing, branding, and freebies - a bit like buying cereal with a toy inside.

  Understanding that is the ultimate mental shift in raising money.