from Hacker News

Ask HN: How will Google track users once 3rd party cookies are blocked?

by krausejj on 3/10/21, 3:29 PM with 5 comments

• by speedgoose on 3/10/21, 6:38 PM

  They want to replace third party cookies by something equivalent.

  They have a draft specification : https://wicg.github.io/floc/

  I personally agree with what the EFF says. https://www.eff.org/deeplinks/2021/03/googles-floc-terrible-...

• by proszkinasenne2 on 3/10/21, 3:57 PM

  - Trust Token API to verify whether you are a bot or not - Federated Learning of Cohorts (FLoC)

  https://www.google.com/amp/s/blog.google/products/ads-commer...

  As well as there is plenty of techniques allowing device fingerprinting that Google (might) use.

  https://github.com/niespodd/browser-fingerprinting

• by ElectricMind on 3/11/21, 12:12 PM

  Does this mean Google wants to track you directly and not allow others to do the same? I heard on Seth Godin podcast, this is cunning move by Google so that advertiser will not know whether ads on google are actually working or not