from Hacker News

Patio11's friendcatchers – demonstrate value to turn friends into leads

by aaron32311 on 11/3/20, 9:47 PM with 1 comments

• by aaron32311 on 11/3/20, 10:46 PM

  FYI, it's more content related. Patio talks about it a bit more on Twitter [1] and on in this article [2].

  Here is a tl;dr:

  - Avoid dates on your content.

  - Avoid templates, like stock imagery.

  - Avoid commoditized labels (such as calling a book a pdf).

  - Don't use self-deprecating language or show self-doubt.

  - Change formats - turn your old article into a recorded podcast.

  - Finally, close off with where people can learn more about you for e.g. "here is what ive been working on lately".

  [1] https://twitter.com/search?q=from%3Apatio11%20friend-catcher...

  [2] https://training.kalzumeus.com/newsletters/archive/content-m...