from Hacker News

A tiny D2C company hacked its way to $500k/mo in sales

by k00b on 10/18/20, 5:51 PM with 2 comments

• by NetOpWibby on 10/19/20, 1:51 AM

  D2C stands for “ direct-to-consumer.”

• by unraveller on 10/19/20, 3:17 AM

  >How a tiny peanut butter company grew to $500k per month in sales

  >Nerdy Nuts leveraged TikTok, Supreme-style drops, and scarcity to scale their tiny operation into a peanut butter powerhouse.

  The story has two headlines, one vague for mystery clickbait reasons, and one for the actual story.