by rajansaini on 7/28/20, 1:58 AM with 11 comments
Bonus points if they discuss requirements for widespread diffusion or possibly have a marketing-based skew.
Apologies if I break any HN rules, spoken or unspoken; I have not posted very often.
by sitkack on 7/28/20, 2:57 AM
https://arxiv.org/list/cs.SI/recent Social and Information Networks
Two random samplings look to be right on topic, search for survey papers in both disciplines.
Spreading of Memes on Multiplex Networks https://arxiv.org/abs/1810.12630
A model for meme popularity growth in social networking systems based on biological principle and human interest dynamics https://arxiv.org/abs/1902.00533
by yamrzou on 7/28/20, 8:08 AM
Abstract:
Social behaviors are often contagious, spreading through a population as individuals imitate the decisions and choices of others. A variety of global phenomena, from innovation adoption to the emergence of social norms and political movements, arise as a result of people following a simple local rule, such as copy what others are doing. However, individuals often lack global knowledge of the behaviors of others and must estimate them from the observations of their friends' behaviors. In some cases, the structure of the underlying social network can dramatically skew an individual's local observations, making a behavior appear far more common locally than it is globally. We trace the origins of this phenomenon, which we call "the majority illusion," to the friendship paradox in social networks. As a result of this paradox, a behavior that is globally rare may be systematically overrepresented in the local neighborhoods of many people, i.e., among their friends. Thus, the "majority illusion" may facilitate the spread of social contagions in networks and also explain why systematic biases in social perceptions, for example, of risky behavior, arise. Using synthetic and real-world networks, we explore how the "majority illusion" depends on network structure and develop a statistical model to calculate its magnitude in a network.
by rajansaini on 7/28/20, 2:51 AM
Seems to be exactly what I'm looking for! If anyone knows anything at all in this area, no matter how small, please share!
by mindcrime on 7/28/20, 2:02 AM
https://en.wikipedia.org/wiki/Diffusion_of_innovations
If you look at this stuff, and you're familiar with the Crossing the Chasm idea, you may be struck immediately by the similarity of some of the charts. There was definitely some influence by the former, on the latter.
https://en.wikipedia.org/wiki/Crossing_the_Chasm
Also, there is an interdisciplinary field called "Network Science" that heavily builds on graph theory, but includes elements from sociology, economics, complex adaptive systems, statistical mechanics, etc, yadda yadda.
by mindcrime on 7/30/20, 2:41 AM
by Solstinox on 7/28/20, 2:48 AM
Don't get too dazzled by proxies.
Ideas propagate through people. If you want to get people, read some fiction, some history, and some philosophy.